Creative Access
Audience, research & insight apprentice

Audience, research & insight apprentice

locationLondon, UK
ExpiresExpires: 22/04/2024
Fixed term contract

Closing date: 22nd April at 11.59pm

Salary: £25,390

Start: January 2025

Duration: 18 months

Qualification offered: Multi-Channel Marketer Level 3

Reports to: Research Manager

Department: Strategy & Consumer Insight 

Gain hands-on experience in analysing viewer feedback and crafting insightful reports as a Channel 4 apprentice.

If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you. 

Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship. You’ll spend 60% of your working week in your office base and 40% working from home. The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. 

The Audience Research & Insight team (AR&I) is focused on leading Channel 4’s audience research to provide forward thinking, actionable insight that supports all creative teams in Channel 4, including our Commissioning, Streaming and Marketing departments. AR&I is part of the Consumer Insight department, representing the voice of the audience within the business.

During your time in the Audience Research & Insight team you’ll get involved in all areas of the work we do, from primary research to understand whether people are enjoying our TV shows and what we could do to make them even better, to using our tools to see how many people watched Bake Off this week! There’ll also be specific projects for you to work on and we’ll help you to quickly build up your skills and knowledge of the TV content industry. 



  • Produce a range of both regular and ad-hoc genre (e.g. Drama or Entertainment)  and programme reports (e.g. Gogglebox) to inform extensive parts of the business on the performance of our TV shows and what viewers think of them
  • Analyse TV data from various sources to answer business questions and provide the most holistic view of trends and performance
  • Provide support in quantitative research projects: designing the questionnaires, analysing the results and presenting the findings 
  • Support in qualitative projects that bring an audience perspective to business priorities 
  • Be proactive in developing relationships across the business, specifically the commissioning, marketing and press teams
  • Supporting with queries from the Channel 4 Press and Publicity team, ensuring timely and accurate delivery of performance successes
  • Support the team with larger insight projects throughout the year
  • Take part in ‘insight week’ where we share our research knowledge with the rest of Channel 4 


Knowledge, skills and experience

As part of the application process you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job. 

We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills.  Please note you do not need to use these examples, they are just here for guidance and you should draw from your own personal experiences. 

  • Verbal and written communication skills - Verbal - e.g. experience of dealing with customers or working as part of a team. Communication – e.g. writing emails, completing an application form or essay, or if you have a hobby that involves creative writing. 
  • Attention to detail -  e.g. Cashing up on tills or proofreading coursework.
  • Organisation skills and ability to prioritise tasks - e.g. Planning events whether personal or for professional purposes, as well as managing work life balance, for example working whilst doing coursework/exams. 
  • An understanding of and a passion for Channel 4's remit 
  • Confirm you have Maths & English GCSE Grade C (4) or above
  • An interest in TV content and the changing content market in the UK
  • Genuine curiosity about what makes people tick and why
  • Good numeracy skills and confident working with numbers 
  • Ability to follow instructions and work both independently and part of a team


Eligibility criteria

  • You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.
  • You’ll need to have a Grade C (4) or above in Maths & English GCSE
  • You can’t have already completed the qualification being offered or similar at the same or higher level
  • Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please visit the Channel 4 Jobs website 

The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.

To apply

Click on the 'apply' button at the top right to progress the application process. Please include in your application that you found this role through Creative Access.

We are committed to making the application process accessible. If you would like to discuss suggestions for alternative formats, or have any questions about the recruitment process in general, please contact us at 

Take a look at our access page for more information, which you’ll find by clicking here. You can also watch our YouTube video, Demystifying Interview and Workplace adjustments

If you’d like some tips on writing your application before you apply, please watch our YouTube video, How to Write an Outstanding Application



If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.

Level of experience

  • Entry

Required languages

  • English

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