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C4 streaming digital marketing apprentice

C4 streaming digital marketing apprentice

locationLondon, UK
remoteHybrid
ExpiresExpires: 22/04/2024
Entry

Closing date: 22nd April at 11.59pm

Salary: £25,390

Start: January 2025

Duration: 18 months

Qualification offered: Multi-Channel Marketer Level 3

Reports to: Growth Operations Manager

Department: Product

 

Are you passionate about digital marketing and user engagement? Play a key role in driving increased viewing from Channel 4's 26 million registered users!

If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you. 

Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship. You’ll spend 60% of your working week in your office base and 40% working from home. The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. 

Channel 4 Streaming is home to original and exclusive shows, box sets of iconic series, as well as live and catch-up TV from C4’s broadcast channels. It’s the biggest free streaming service in the UK. Available as an app on over 20 different platforms including mobiles, tablets, PCs, TVs and games consoles, as well as being syndicated to the likes of Sky and Virgin, All 4 reaches over 5 million monthly viewers and has more than half of all 16-34s in the UK as registered users.

The Channel 4 Streaming Product department is responsible for creating the best possible user experience on owned-and-operated platforms, one that is both seamless and engaging, and that encourages visitors to become viewers, to view more, and to return more often.

This role sits within the Growth Team, which is responsible for driving increased viewing from our registered users base of 26m users.  This includes delivering digital Marketing campaigns which drive new users, developing strategies to retain existing users and upselling them to our premium Product tier Channel 4+. 

 

Responsibilities

  • Support the delivery of digital marketing campaigns that drive increased acquisition and retention through our customer engagement channels such as email, push notifications and in-app messages.
  • Helping both with the build, deployment and reporting of the Product Marketing campaigns.  This provides broad exposure to the wider Marketing mix and will include channels such as PPC, SEO, social and in-stream promos. 
  • Manage regular updates to our existing Product marketing campaigns to ensure that content, imagery and copy is up-to-date and aligned with the content schedule and wider business priorities. 
  • Create and present analytics reports to help the team understand the performance of the Product Marketing campaigns and identify any new opportunities where campaigns can be improved. 
  • Work with our research team to run regular user surveys that measure user satisfaction for both Channel 4 and Channel 4+, presenting the results back to the team.
  • Support the operational running of Channel 4+, including campaign planning and set up, campaign reporting and competitor reviews. 
  • Create regular competitor reviews to identify current trends in the video on demand marketplace.
  • Support the wider Growth Team with ad hoc projects and requests

 

Knowledge, skills and experience

As part of the application process you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job. 

We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills.  Please note you do not need to use these examples, they are just here for guidance and you should draw from your own personal experiences. 

  • Verbal and written communication skills - Verbal - e.g. experience of dealing with customers or working as part of a team. Communication – e.g. writing emails, completing an application form or essay, or if you have a hobby that involves creative writing. 
  • Attention to detail -  e.g. Cashing up on tills or proofreading coursework.
  • Organisation skills and ability to prioritise tasks - e.g. Planning events whether personal or for professional purposes, as well as managing work life balance, for example working whilst doing coursework/exams. 
  • An understanding of and a passion for Channel 4's remit 
  • Confirm you have Maths & English GCSE Grade C (4) or above
  • Computing skills and competence in web technologies, with an interest in HTML code.
  • Visual and creative flair to help with copywriting and image selection within our Product Marketing campaigns. 
  • An interest in subscription businesses and understanding how they operate

 

Eligibility criteria

  • You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.
  • You’ll need to have a Grade C (4) or above in Maths & English GCSE
  • You can’t have already completed the qualification being offered or similar at the same or higher level
  • Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please visit the Channel 4 Jobs website 

The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.
 

To apply

Click on the 'apply' button at the top right to progress the application process. Please include in your application that you found this role through Creative Access.

We are committed to making the application process accessible. If you would like to discuss suggestions for alternative formats, or have any questions about the recruitment process in general, please contact us at apprenticeships@channel4.co.uk 

Take a look at our access page for more information, which you’ll find by clicking here. You can also watch our YouTube video, Demystifying Interview and Workplace adjustments

If you’d like some tips on writing your application before you apply, please watch our YouTube video, How to Write an Outstanding Application

 

Relocation

If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation

Level of experience

  • Entry

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