Content creation & social media officer

Closing date: 13th October 2024 at 11.59pm

Salary: £31,945 per year for five days per week (35 hours per week) / £25,556 for four days per week (28 hours per week)

Working hours: 9.30am-5.30pm (staff can use flexitime to work the hours that work for them depending on the day)

Working pattern: Can choose to work 4, 4.5, or 5 days per week, or 9 days every two weeks (salary adjusted accordingly). Core working days are Tuesdays and Wednesdays. Occasionally, light evening and weekend work may be required, with time off in lieu (TOIL)

Location: Hybrid working from the Camden office at least one day per week

Start date: January 2025

Do you make content which people want to share? Are you a whizz at video editing and copywriting? Do you keep an eye on the cutting edge of social media trends?

Possible creates, builds, and shares ways people can take meaningful action on climate change. Combining personal and local actions into larger systemic change, they face climate dread with a can-do attitude and sense of fun. Whether helping people fix their electronics, plugging community-owned solar into train lines or lobbying MPs on clean heat, everything they do is about inspiring more people to take ambitious climate action. 

As a social media officer, you’ll maintain Possible’s social media presence across a range of platforms, communicating with existing supporters and engaging new people across key audiences. No prior experience in the climate sector is necessary for this role, as everything needed will be taught.

You’ll create exciting and engaging content which brings this climate charity's work to life and flies on social media. You’ll have a good understanding of which platforms, tone and style are best suited to reach which audiences. Additionally, you’ll monitor and evaluate analytics to adapt work based on what resonates on social channels.

In this small communications team, there is a lot of crossover between roles, so there may be occasional involvement in other functions such as web and press, as well as sharing administrative responsibilities. But don’t worry–training will be provided!

Working with others in the Possible team, you’ll lead month-on-month growth in social media reach and following, bringing more of the target audiences into the campaign for climate action. You'll also have opportunities to contribute to general marketing, media, outreach, fundraising, and campaign strategy.

Key responsibilities

• Leads on planning, populating and maintaining a content calendar for social media accounts in partnership with campaigners and the wider communications team.
• Leads on creating content for social media accounts and publishing the content across platforms.
• Works with the Head of Communications to monitor metrics across social media platforms, and deploy strategies to ensure sustained positive trends across key metrics.
• Work with campaigns team and fundraisers to develop social media strategies for campaigns and projects.
• Leads on keeping social media accounts running, posting content and responding to supporter's enquiries. 
• Occasional support on other comms and campaigns work when needed (e.g. occasionally covering the hello@ email address, liaising with external consultants handling paid social media ad campaigns, responding to supporter enquiries, acting as deputy press officer, assisting at a tree-planting event etc.). 
• Regular but light weekend communications cover, but can usually be flexible and always provide time off in lieu.
• Contribute to organisational strategy and campaign development with everyone in the team.
• Play an active role in keeping Possible a supportive, inspiring and anti-oppressive place to work. 
• Represent Possible at public events and meetings where appropriate.
• Adapt role within the team as appropriate, providing support and input to other campaigns and projects as necessary.
• Participate in organisational strategy development and reviews. 
• Be a team player - e.g. skill sharing, chipping in on communal tasks and helping each other out.

Knowledge, skills and experience

• Have an interest in public engagement with climate action and climate justice - For this role, you don’t need to have any prior experience in the climate sector, but you should be able to show an interest in topics that are at the core vision, which is a ‘zero carbon society, built by and for the people of the UK’, and a mission of ‘inspiring people in the UK to take the action the climate crisis demands.’
• Be excited about social media - you don't have to love all of the platforms, but you'll be energised by coming up with creative content and experimenting with new social media tools and trends.
• Have some experience of being responsible for social media accounts in a campaigning or marketing context (i.e. this can be voluntary work or a personal project, but it can’t just be a personal Twitter account with a few followers). 
• Have experience in video editing, creating video content for contemporary social platforms e.g. Instagram reels/TikToks.
• Be interested in campaign communications (again, you do not have to be an expert) - e.g. you should read the sorts of emails and social media content NGOs produce, and be excited and critical about it. 
• Have some writing experience with a lively, clear and inspiring style. If it's in a campaigning context, that’d be great, but we're interested in other experiences you might have too.
• Be a stickler for detail, able to check your own and other people’s work for errors or inconsistencies. 
• Excellent organisational and time management skills - you’ll be comfortable managing a varied and busy workload and making effective decisions about how to prioritise different tasks. 
• A commitment to Possible’s mission,  values and anti-oppression work - Doing your bit to help create a working environment that is inclusive and allows your teammates, supporters and communities that you work with to thrive.

To apply

• Log in to your Creative Access account or register today to apply for this opportunity
• Upload your CV and cover letter as one document (applications without a tailored cover letter will not be accepted)
• As part of your cover letter, please answer the following questions:
  • Why do you want to be Possible’s new Content Creation and Social Media Officer?
  • Please tell us about your experience of running social media accounts in a campaigning or marketing context
  • Please tell us about your experience of creating inspiring content tailored to different platforms and/or audiences
  • Please tell us about your teamwork and time management skills
  • Please tell us about your experience creating and editing video content for contemporary social platforms
• Once submitted, you can no longer amend your application, so proof-read carefully
• Do not contact the company directly
• Please email any queries about this role to Creative Access at this address: recruit@creativeaccess.org.uk

This opportunity is open to all. We welcome and encourage applications from candidates who are under-represented in the creative industries. This includes, but is not limited to Black, Asian and ethnically diverse candidates, disabled people, people who are trans, non-binary or gender fluid or receiving gender affirming care and individuals from lower socioeconomic backgrounds.

Creative Access offers programmes of training, networking and support specifically designed for people from these under-represented groups.