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Diversity & inclusion marketing lead

Diversity & inclusion marketing lead

locationSwindon SN2 2NA, UK
ExpiresExpires: 17/05/2022
Comms / Marketing / PR
Fixed term contract
£31,000 to £40,000 per year

In this role you'll utilise your marketing and comms skills in making the National Trust a more diverse and inclusive organisation. 

Focused on Diversity and Inclusion, we're looking for a Communications and Marketing Lead who'll bring together teams to build clear plans and lead campaigns for multiple audiences. 

You'll chair our Communications and Marketing Working Group on Diversity & Inclusion and will work with leaders across the organisation to ensure we remain relevant for our existing audiences and are also able to reach new and diverse audiences through an inclusive and well considered marketing and communications approach. 

Reporting into one of two Senior Communications and Marketing Leads, you'll be part of the planning and operations team. The team's role is to join the dots – bringing audience and organisation goals together into one plan. We're often the first point of contact in the communications and marketing function – helping other teams get the best of our expertise and our channels. We bring different teams together – internal communications, external communications, social media, content, creative and many others – to deliver communications and marketing campaigns. We learn from what's been done, always looking for continuous improvement. 

You'll be linked to our Inclusion and People teams, helping those leaders to develop communications and engagement that meets audience needs and supports our strategic goals. Please view an example of a recent piece of work we’ve completed here: Inspirational black histories and the National Trust 

Your contractual location will be our head office in Swindon, however there is a chance to explore and agree remote working arrangements which strike the right balance for you and the Trust. Your role will involve travel to our head office in Swindon to meet with team members. 



  • As an expert in diversity and inclusion you'll use your knowledge to influence and advise colleagues on how best to deliver messages and engage audiences
  • Utilising multiple communications channels and marketing approaches
  • Thinking imaginatively about language, tone of voice and imagery
  • You'll work with experts across the National Trust's Communications and Marketing teams to co-ordinate activity to support key organisational messaging and with other members of the planning and operations team
  • You'll identify opportunities to bring activity together in a way that makes sense for audiences


Knowledge, skills, experience

  • Communications and marketing planning experience, including multi-channel campaigns for diverse audiences 
  • Experience of planning and delivering inclusion and diversity plans 
  • Experience of advocating for inclusion and diversity 
  • Excellent approach to planning considering organisation and audience needs 
  • Excellent at delivering messages to a diverse range of people using different approaches 


The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

Wherever you’re from, and whatever your background, we want to hear from you – and it doesn’t matter if you’re jam first, cream first, or even if you don’t like scones at all. Everyone is welcome.

Click on this YouTube link to hear from Tiger De Souza, People Engagement Director and Hilary McGrady, Director General of the National Trust, about how we’re working to make sure everyone can bring their whole selves to work.

Please state in your application that you found this role through Creative Access. 

Years of experience

  • Mid-Level

Salary range

  • £31,000 to £40,000 per year

Required skills

  • Digital Marketing