Head of brand, marketing and communications

Closing date for applications: 15th December 2025 at 9.00am

Salary: £33,000 gross per annum

Working hours: 21 hours per week

Interviews: Held in London on Tuesday 13 January 2026

Lead powerful, high-impact campaigns and drive marketing strategy to amplify People's Health Trust's mission and influence.

People’s Health Trust is a national charity working with local communities across Great Britain to address health inequalities through the building blocks of health. We want to stop people dying too young and make health equal. Our work focuses on:

• Working with partners (corporate, community, trusts and foundations and families) to provide impactful, targeted support for communities experiencing the greatest marginalisation and health disadvantage in Great Britain.
• Using our evidence and learning to influence local and national decision makers.
• Working with our networks of over 600 funded partners to ensure the needs of those most marginalised are represented, heard and responded

This new role is crucial to the Trust’s future work. With a strong interest in social justice and a track record of delivering high-impact marketing and communications strategies, you will lead on media relations, digital content, campaigns, and brand management, ensuring the charity’s voice is clear, compelling, and aligned with its mission. You will bring your expertise in brand development and delivering integrated communications plans to engage business, policy and funder audiences. You will have a sound understanding of equity, diversity and inclusion and its effect on health and wellbeing.


Responsibilities

• Equity, diversity and inclusion – be a leader who actively supports our anti-racism and anti-oppression intentions and creates processes which ensure marginalised people’s health is not compromised by discriminatory practices.
• Strategy – evolve and deliver the Trust’s marketing communications and engagement strategy, translating strategic ambition into audience-centric, integrated plans.
• Brand engagement – develop and deliver impactful brand campaigns that grow awareness of our brand, increase our reach, and foster greater commitment to our cause.
• Digital engagement – lead the impactful use of digital channels, content, data and technology to connect with priority audiences and grow long term engagement
• Media – lead proactive media relations and reputation management to build and protect our brand profile.
• Brand guardianship – strengthen and safeguard the Trust’s brand, ensuring audiences have a clear, consistent brand experience across all digital and offline touchpoints.
• Lead a small inhouse team and oversee our concise roster of marketing communications suppliers and software providers to help
  deliver impactful, cost effective work.
• Compliance – ensure all marketing communications are delivered in line with legal and regulatory frameworks
• New business – support the Trust in acquiring, converting and retaining relationships that help generate income including corporate partners, trusts and foundations, commissioners, high net worth individuals and any other means.
• External relationships – develop strong external relationships with a range of stakeholders across the public, private and third sector, including with our network of funded partners.
• Ability to travel regularly throughout Great Britain and commit to some out of hours working on a regular basis

Knowledge, skills & experience

• Strong understanding of equity, diversity and inclusion and its impact on health.
• Proven experience of developing, delivering and evaluating audiencecentric, integrated marketing communications plans, including thought leadership, aimed at business and/or public sector audiences.
• Solid experience of developing, delivering and evaluating brand campaigns that build brand awareness and grows support for a cause.
• Solid experience of managing national, local and sector media relationships to reach target audiences and protect reputation, including crisis management.
• Experience of collaborating with fundraising and business development colleagues and suppliers to plan and deliver inbound and outbound digital and offline marketing communications that support income generation efforts.
• Strong experience of brand management, including developing brand narratives and managing brand identity across digital and offline touchpoints.
• Excellent understanding of digital engagement trends and how digital technology and data can be used to plan, deliver and evaluate impactful marketing communications in a business to business, business to government and/or corporate fundraising setting.
• Knowledge of good practice in making marketing communications
• accessible.
• Solid understanding of GDPR and PECR and managing risks related to acquiring and using data for marketing communications and engagement purposes.

If this sounds like the role you are looking for and you feel you have the skills and experience we need, full details of the role and how to apply can be found by click 'Apply'.

We are committed to being a Disability Confident Employer. Our diversity data shows that we are currently under-represented by certain groups of people. We particularly encourage applications from people from racially minoritised communities, disabled people and people from disadvantaged neighbourhoods.

Please state in your application that you found this role through Creative Access.