Head of sales & marketing

Reporting to: Executive Director, Mayflower Theatre. 

Responsible for: Sales and Marketing and Business Intelligence teams in Mayflower Theatre and MAST Mayflower Studios. 

Liaising with: Boards of Directors, Funders, Stakeholders, External Arts Organisations, Internal departments, Mayflower Theatre and MAST Leadership Teams. 

Salary & benefits: • Up to £60,000 pa plus enhanced pension, holiday entitlement and complimentary ticket benefits. • 37.5 hours per week, occasional evening and weekend working will be required

Mayflower Theatre is the largest theatre on the south coast, welcoming in excess of 500,000 visitors a year. Join their team!

Responsibilities will include:

• Devise and lead the overall marketing and sales strategies for both venues
• Effectively lead the teams, including coaching and development of team members
• Be responsible for the management of all aspects of marketing activity for the theatre including its subsidiaries Mayflower Enterprises Ltd and Mayflower Productions (Southampton) Ltd, and for MAST
• Be responsible for ensuring effective use and maintenance of the in-house customer database to grow the businesses to their maximum potential
• Steer and lead the development of database and Box Office technology, including to lead the implementation of software and database related tools for the organisation
• Ensure first-class, cost-effective service in the sales team, including efficient provision of a face to face box office at MAST
• Lead regular reviews of all marketing and sales processes and activities to ensure effectiveness, and maximising profit, including pricing and inventory analysis
• Effectively manage relationships with touring companies to ensure excellent customer service
• Lead the digital and website communication strategy
• Effectively manage and develop relationships with external providers, to drive effective campaigns and gain maximum value
• Liaise with local and regional organisations to develop new diverse audiences for Mayflower Theatre and MAST Mayflower Studios
• Be responsible for leading the development and adherence of corporate identity policy for both brands
• Be an active leader in cross departmental project teams, such as diversity and equality, wellbeing and social groups as appropriate

Knowledge, skills, experience

• Marketing experience, extensive people and budget management experience
• Demonstrable senior leadership experience in directing and motivating high performing teams, including setting and achieving ambitious targets
• Experience in project management, database systems and delivering successful audience development strategies
• Experience in setting, monitoring and reporting against budgets, and in ongoing evaluation and reporting on projects
• Data protection knowledge and applied experience
• Degree level or equivalent preferably with an Arts, Marketing or Business qualification
• Evidence of continued professional development

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please make sure that you state in your application that you found this role via Creative Access.