Creative Access
Head of sales & marketing

Head of sales & marketing

locationSouthampton, UK
ExpiresExpires: 02/07/2022
Comms / Marketing / PR
Permanent position
£51,000 to £60,000 per year

Reporting to: Executive Director, Mayflower Theatre. 

Responsible for: Sales and Marketing and Business Intelligence teams in Mayflower Theatre and MAST Mayflower Studios. 

Liaising with: Boards of Directors, Funders, Stakeholders, External Arts Organisations, Internal departments, Mayflower Theatre and MAST Leadership Teams. 

Salary & benefits: • Up to £60,000 pa plus enhanced pension, holiday entitlement and complimentary ticket benefits. • 37.5 hours per week, occasional evening and weekend working will be required


Mayflower Theatre is the largest theatre on the south coast, welcoming in excess of 500,000 visitors a year. Join their team!


Responsibilities will include:

  • Devise and lead the overall marketing and sales strategies for both venues
  • Effectively lead the teams, including coaching and development of team members
  • Be responsible for the management of all aspects of marketing activity for the theatre including its subsidiaries Mayflower Enterprises Ltd and Mayflower Productions (Southampton) Ltd, and for MAST
  • Be responsible for ensuring effective use and maintenance of the in-house customer database to grow the businesses to their maximum potential
  • Steer and lead the development of database and Box Office technology, including to lead the implementation of software and database related tools for the organisation
  • Ensure first-class, cost-effective service in the sales team, including efficient provision of a face to face box office at MAST
  • Lead regular reviews of all marketing and sales processes and activities to ensure effectiveness, and maximising profit, including pricing and inventory analysis
  • Effectively manage relationships with touring companies to ensure excellent customer service
  • Lead the digital and website communication strategy
  • Effectively manage and develop relationships with external providers, to drive effective campaigns and gain maximum value
  • Liaise with local and regional organisations to develop new diverse audiences for Mayflower Theatre and MAST Mayflower Studios
  • Be responsible for leading the development and adherence of corporate identity policy for both brands
  • Be an active leader in cross departmental project teams, such as diversity and equality, wellbeing and social groups as appropriate


Knowledge, skills, experience

  • Marketing experience, extensive people and budget management experience
  • Demonstrable senior leadership experience in directing and motivating high performing teams, including setting and achieving ambitious targets
  • Experience in project management, database systems and delivering successful audience development strategies
  • Experience in setting, monitoring and reporting against budgets, and in ongoing evaluation and reporting on projects
  • Data protection knowledge and applied experience
  • Degree level or equivalent preferably with an Arts, Marketing or Business qualification
  • Evidence of continued professional development


We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please make sure that you state in your application that you found this role via Creative Access.

Fields of study

  • Marketing / Sales

Required degree level

  • Level 6 (e.g. Bachelor's degree)

Years of experience

  • Senior

Salary range

  • £51,000 to £60,000 per year