Creative Access
Public relations assistant apprenticeship (Level 4)

Public relations assistant apprenticeship (Level 4)

locationLondon, UK
ExpiresExpires: 17/08/2022
Comms / Marketing / PR
£20,000 to £30,000 per year

Closing date for applications: 16th August 2022

Salary: £21,547.50


Fancy becoming an apprentice at one of London’s fastest-growing communications agencies? 

Headland Consultancy’s apprenticeship programme will give you an unrivalled grounding in Corporate Communications, Public Affairs, Financial Communications and much more. If you’re a self-starter who’s obsessed with current affairs and loves to collaborate, please apply. Sounds interesting, tell me more… 

At Headland Consultancy we build reputations that help drive positive change. We work with some of the biggest household names – with clients including ASOS, Just Eat, TikTok and The Body Shop. 

Our clients choose to work with us because we put integrated communications at the heart of everything we do and because we’re passionate about delivering the best work for our clients. We believe that the right reputation helps businesses become agents of change - unlocking opportunities to create financial, social, and environmental value. Those reputations are built on mutually beneficial relationships with all stakeholders, and they happen by design. 

Through a method and culture of collaboration between our experts in capital markets, policy, politics, customers, employees and society, we help our clients see the whole picture and act on those insights. Those actions provide the impetus for powerful communications and build reputations to drive positive change. 

We’re 140-people strong and are based in The City (our roof top terrace boasts one of the best views in London). We just celebrated our tenth birthday and we’ve collected a healthy number of awards in that time, including PR Agency of the Year. We’re growing like there’s no tomorrow and we’re excited to welcome our latest recruits. We’re passionate about collaboration because we believe it drives the best ideas. Our working culture is centred around the idea that everyone, no matter what their level, has a valuable perspective to bring. 

We’re looking for apprentices who want to get stuck in from day one and really make a difference to their teams. The role will best suit someone who wants to fast track their career in communications and hit the ground running. It’s a fast-paced environment where you’ll learn quickly and be supported every step of the way.


What you'll be doing


PR activities

Headland’s PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.

  • Writing: Writing for business communications, communicating effectively with PR clients, writing for the media (including articles, news releases, blogs, and case studies)
  • Social/digital media: Understanding when and which social media channel is appropriate and how it can be incorporated into a communications campaign. Using social media in a strategic and effective way for companies and brands
  • Media liaison: Understanding how the media operates, dealing with day-to-day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
  • Media monitoring: Monitoring the news on a daily basis, flagging relevant articles to internal teams and clients
  • Client liaison: Be a key member of the team answering calls from clients when they ring Headland’s switchboard number, and meeting and greeting clients in person when they visit Headland’s office
  • Deliver PR campaigns: Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
  • Evaluate PR campaigns: Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
  • Research & data analysis: Conducting research for the team and/or clients and reporting key details
  • Presentation: Planning, structuring and delivering presentations internally & externally
  • Events: Planning, organising and co-coordinating events, meeting the objectives of the brief
  • Budgets: Taking charge of small finance processes related to PR campaigns

Workload management

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities.

  • Time management: Planning, organising, taking the initiative and prioritising workload to ensure deadlines and objectives for both work activities and apprenticeship training are met. Ensuring email/online diaries are kept up to date
  • Meetings: Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for (including teas/coffees/ adequate IT set up for video calls etc.), and ensuring the office is adequately stocked with necessities
  • Career development: Taking responsibility for personal learning and professional development

Working with people

The PR apprentice will also be required to demonstrate the following in their ability to work with people.

  • Professional relationships: Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication. Ensuring supervisors and coaches are aware of work-in-progress and are briefed when any problems arise. Working with teams to achieve goals and promote a motivated work environment
  • Proactivity: Working within teams to provide support by proactively taking on tasks, and completing tasks with a positive attitude
  • Networking: Building a professional network of other PR professionals whilst maintaining a positive company and personal image 

Click the apply button to find out more. 

This is an 18-month programme and by the end of your training you’ll have completed a Level 4 Apprenticeship qualification (which is a nationally recognised Diploma). 

Please state in your application that you found this role through Creative Access.

Fields of study

  • Media / Communication

Required degree level

  • Level 3 (e.g. A Level)

Years of experience

  • Entry

Salary range

  • £20,000 to £30,000 per year