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Senior digital marketing manager

Senior digital marketing manager

locationLondon, UK
remoteHybrid
ExpiresExpires: 11/07/2022
Comms / Marketing / PR
|
Permanent position
|
Senior
|
£41,000 to £50,000 per year

Salary: £42,500 per annum

 

Want to plan and deliver digital marketing activity? Lead successful campaigns? 

The senior digital marketing manager owns our paid digital channels, running campaigns to drive engagement and sales for a range of Gallery products. The ideal candidate is a digital marketing specialist who has experience planning and implementing paid activity. You’ll be a team player, advising colleagues how paid channels can be used to achieve business goals.

The purpose of the role is to increase revenue and engagement through paid digital channels. It is a new role for the Gallery, and a unique opportunity to transform an important and growing area of work. For the first time, paid digital marketing will be overseen by a single role, providing expertise for department campaigns and to wider Gallery stakeholders.

It will take ownership of acquisition and brand digital strategies, working with agencies as appropriate to implement activity. A focus on test and learn, and performance monitoring, will maximise the impact of our digital spend.

 

Knowledge, skills, experience

  • Proven experience leading successful campaigns across paid digital marketing channels to meet strategic goals
  • In-depth working knowledge of Facebook and Google advertising ecosystems, including web analytics
  • Expert understanding of digital advertising data sources including advanced attribution methodologies, third party tracking and measurement management technology
  • Confident analysing and leveraging data to make decisions and achieve objectives
  • Proven experience using test and learn to optimise results
  • Ability to track performance and report against key metrics (CPA, ROI, LTV)
  • Demonstrable professional verbal and written communication skills
  • Effective time management skills, able to prioritise and meet deadlines
  • Commercially-minded – focuses on targets and optimising performance
  • Collaborative – works productively and sensitively with others to gain their trust, respect, and confidence. Consults stakeholders and considers other viewpoints
  • Attention to detail – interrogates data and processes to ensure everything is working and tracking correctly, identifying incremental gains in activity
  • Innovative – drives change, proactively pursuing opportunities for growth and improvement

 

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please make sure that you state in your application that you found this role via Creative Access.

Years of experience

  • Senior

Salary range

  • £41,000 to £50,000 per year

Required skills

  • Digital Marketing