Social media manager
Closing date for applications: 10th August 2022
Salary: depending on experience
The Booker Prize Foundation is looking for an experienced social media manager to bring its books to life online through various digital platforms.
The Booker Prizes have a unique place in the literary sphere, enjoying an enviable reputation as a cultural institution that is highly respected, much loved and hotly debated throughout the world. Over the past 50 years, more than 500 extraordinary books have been brought to the attention of the public, influencing reading tastes and transforming culture in Britain and beyond, along with the careers of hundreds of authors from around the world. In 2021, we launched a new digital strategy at thebookerprizes.com to showcase ‘our’ nominated books alongside their exceptional authors in one unique online space. Called the Booker Library, it aims to be a unique and entertaining cultural destination that brings fresh attention to our books by combining 1) new content; 2) archive material from our authors, publishers and partners as well as our own physical archive at Oxford Brookes University; and 3) curated content from across the web.
This will cover all longlisted, shortlisted and winning books for both the Booker Prize and the International Booker Prize in their combined 53-year history, as well as those nominated each coming year. This role will involve working closely with the Head of Editorial and the editorial team to showcase our wide range of written, video and audio content, from practical information about the prizes to long-read features and exclusive video, creating unique assets and imaginative campaigns for multiple social channels for maximum impact and reach. These assets may include text, video, graphics, photography and animation.
This role requires someone with the passion and knowledge of what works across the content spectrum digitally and on all social media platforms, with experience of creating content routinely for a media company or cultural institution. They will be a social native who knows the various platforms inside and out with an appreciation for what works with a range of audiences, as well as a practical understanding for how to represent a high profile and respected cultural brand such as the Booker Prizes online, and how to build and nurture an engaged and loyal community around it.
- Creating digital and social assets to a regular schedule for publishing across our social channels;
- Working with the Head of Editorial and the new editorial team to devise and deliver effective and creative social media and digital content to support our annual awards and the wider Booker Prizes content portfolio and activities;
- Ensuring all social media assets are on brand and consistent;
- Working with our existing brand identity and design templates to further develop our vision and coherence across all of our channels;
- Producing original social content including photography and video shoots as required;
- Creating and improving processes to optimise the production and publishing workflow for these assets;
- Engaging with traffic and performance data analysis to inform our future work;
- Identifying and working with third parties – including agencies, individuals and influencers - on potential content and partnerships, especially on Instagram and TikTok;
- Exploring new ways of driving readers from our social channels to our website, to our original content, and to the books themselves.
Knowledge, skills, experience
- Demonstrable understanding of creative social content, and a thorough understanding of the core social media platform behaviours and requirements (Twitter, Facebook, Instagram, YouTube, TikTok)
- Experience with design, layout, graphical, audio visual information and storytelling techniques in a social media context
- An appreciation of photography and experience of selecting and curating visuals for social platforms
- Comfort conducting analysis using data, including analysis of social performance and main website content
- Experience of community management and of interacting with users in an engaging and positive way
- Self-starter who can work on their own initiative as well as collaboratively within a team and with third parties or external individuals/companies
- Ability to prioritise, handle multiple simultaneous tasks and work in a newly created team
- Experience of working with static and motion graphics via the Adobe CC suite of apps including Photoshop, After Effects, InDesign and Illustrator, and of cutting videos using Premiere or Final Cut Pro, an advantage
- Knowledge of - and a passion for - contemporary fiction and literature definitely a plus!
We strongly welcome and encourage applications from candidates who are under-represented in the creative industries.
To apply please send your CV and a covering letter explaining why you think you’re the right person for this role to the email found via the apply button.
Please state in your application that you found this role through Creative Access.
Years of experience
- £31,000 to £40,000 per year