BBC Creative U – Creative Masterclass

Closing date for applications: 17th February 2026 at 11.59pm

Start date of scheme: 14th of April – 30th of June

Hey U! Ready to unleash your creativity and leave your mark on popular culture? BBC Creative U wants YOU!

What is BBC Creative U?

It's your FREE 12-week online masterclass from the BBC's in-house award winning advertising agency, BBC Creative. We're passionate about building a diverse creative industry, and that's where you come in!

What will you get?

• Masterclasses with industry pros: Learn everything including idea generation, strategy, copywriting and art direction.
• A dedicated mentor during AND after the scheme: Someone to guide you and answer all your questions.
• The chance to create something amazing for your portfolio: From the brief, through to creation – you'll have our guidance!
• Valuable connections: Meet industry experts and fellow aspiring creatives.

This is perfect for you if:

• You're 18+ and bursting with creative ideas (no experience needed!)
• You're from a Black, Asian and minority ethnic background
• Are available virtually from 4-6pm every Tuesday from the 14th April 2026
• You want to learn from the best and get your foot in the industry door

Interested?

We want to see your creativity shine, please complete 3 of the 4 challenges below (Question 1 is mandatory – you can choose the other two yourself!). You can answer these in any format you’d like and don’t worry, you don't need fancy equipment or to be an expert, just be you.

1. Make a TikTok promoting yourself as person of the month (mandatory)
2. Rebrand your FAVOURITE celebrity into a drinks brand
3. Convince UK teens that asparagus is a better alternative to vapes
4. Write a scathing 1 * review of one of your group chats

Ready to Apply?

Click ‘Apply’ and fill out the application form and send your submissions to 3 out of the 4 challenges above to bbcu@bbc.co.uk with your name and scheme title in the subject line (e.g. Anne Smith – Creative U) by 17th February 2026 at 23:59.

You must complete BOTH of these steps for your application to be consider for this opportunity.

Please note, this masterclass is unpaid and online.

To be eligible for this scheme you must:

• Be aged 18+ by the start of the scheme on 14th April 2026 and have the legal right to work in the UK for the duration for the scheme.
• Be bursting with creative ideas. There is no requirement for previous experience of working in this area.
• Be from a Black, Asian or minority ethnic background.
• Be available virtually from 4-6pm every Tuesday from the 14th April 2026 to attend the masterclass sessions.

The BBC is commitment to reflecting, representing and serving all of the UK and delivering for our audiences. We recognise that in BBC Creative and the wider industry, that people from Black, Asian and minority ethnic backgrounds are underrepresented in our workforce. BBC Creative U aims to provide participants with the skills and contacts to find work in the advertising industry, be it with the BBC or any other media or advertising organisation.

We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, please contact reasonable.adjustments@bbc.co.uk.

Please include in your application that you found this role through Creative Access.