Communications and content manager - Job Share

Closing date: 23 December 2024 at 12pm

Salary: £20,280 (£33,800 full time equivalent)

Department/Team: Marketing & Commercial

Responsible to: Head of Marketing & Insights

Duration: 6-month fixed-term contract

Job Share: This is a job share working 3 days a week

Hours: Part-time, 3 days a week (Monday–in office, Tuesday–remote, Thursday–in office)

Location: 103 The Cut, London, SE1 8NB

Manage communications and bring social campaigns to life at this legendary theatre!

The Communications & Content Manager will report to the Head of Marketing & Insights and work closely with the second Communications & Content Manager, Communications & Content Assistant and the wider Marketing & Commercial team to ensure that The Old Vic’s social, e-comms, content and communications output are industry leading. They will work collaboratively with the Head of Marketing & Insights and campaign leads, using data and insights to inform campaign planning, content and editorial planning and paid social budgeting and implementation, with a key focus on maximising sales and supporting audience development objectives.

Together with the Communications & Content Manager, and in collaboration with the Head of Marketing & Insights, they will act as brand guardian for The Old Vic, ensuring that the organisation’s tone of voice is reflected across all outward facing communications, and is of the highest standard for the audiences we’re communicating with. Supporting the Head of Marketing & Insights, they will support ongoing horizon scanning across social channels, responding sensitively and discreetly to crisis communications as required. They will also work collaboratively with other departments such as Production, Development and Education & Community in order to fully promote everything The Old Vic does.

This role will work as part of a job share. The other half of the job share will be working Tuesday, Wednesday, half day on Friday (with Tuesdays as crossover with this role).

Purpose of the job

• To ensure an integrated approach is applied across all communication output, enabling The Old Vic to effectively reach, engage and convert online audiences.
• To ensure The Old Vic is a digital leader across all its digital output, always staying ahead of evolving best practise across paid and organic social, content and e-comms
• To ensure that The Old Vic has a vibrant, creative and engaging digital presence that acts as a gateway to the theatre and everything we do.
• To be the expert for paid social activity, working closely with the campaign leads and third party contacts to continually review campaign execution and performance
• To produce written and visual content for the organisation, both in-house and in collaboration with freelance writers, designers, filmmakers, influencers, cast and creative teams
• To act as the voice of The Old Vic across all digital channels, approaching copywriting with enthusiasm, precision and care
• To approach The Old Vic’s digital presence with energy and innovation, acting as the voice of The Old Vic in order to elevate the organisation’s brand and find creative solutions to problems as they arise
• To be committed to The Old Vic’s core objectives in all that you do, and to realise the artistic vision of the Artistic Director and creative teams across each production
• To protect The Old Vic’s brand at all times.

Responsibilities

Tactical

• To work closely with the Communications & Content Assistant across long-term planning and scheduling across all social channels in line with the social strategy – including TikTok, Facebook, Instagram, Twitter, LinkedIn and YouTube
• To run weekly CRM meetings with the wider Marketing team to ensure a cohesive e-comms schedule and to scrutinise audience segmentation
• To lead on editorial content across assigned productions, education & community, development and front of house in collaboration with campaign leads
• To work closely with the Deputy Head of Communications to write press releases and manage the internal and external sign off processes
• To manage the reporting process across Sprout Social, Google Analytics and other platforms to ensure all digital activity is accurately tracked and reported on
• To act as brand guardian for the organisation, supporting the Head of Marketing & Insights in copywriting across supporting programme, web and social copy
• To support the Head of Marketing & Insights the planning and implementation of influencer events and activity
• To proactively monitor social channels in a horizon scanning capacity
• To work with the Company Stage Manager in the recruitment of social ambassadors across productions with the intention of capturing trending and behind the scenes insights over the course of the production
• To carefully follow sign off procedures to ensure all content is approved before publication
• To provide customer service support across social channels at critical times in the event of technical problems
• To competently manage acquiring rights where appropriate for content creation
• Ensuring we capture as wide a range of Old Vic activity as possible to be used strategically to represent and promote the organisation now and in the future.

Planning

• To support and realise the social and content strategies set by the Head of Marketing & Insights, commissioning and creating written editorial content, collaborating with the Design team to realise written content across visual digital channels
• To act as the in-house expert for the organisation’s paid social plan, regularly attending client calls and reporting on success and learnings to ensure high return on investment. To advise the campaign leads on social campaign budgeting and pacing – including awareness, retargeting and lead generation
• Manage the e-comms output, owning the CRM schedule, ensuring copy and design are engaging and to the highest standard and sign off processes are adhered to
• Regularly update the organisation’s central activity calendars and ensure all stakeholders are well informed on campaign activity, developing clear dissemination plans in collaboration with the Press and Marketing teams to ensure maximum impact
• To work closely with the Communications & Content Manager on the social and e-comms plan to ensure there is seamless and coherent social posting, e-comms and paid social output, to avoid competing messaging and activity
• To lead on post-show reports and ongoing evaluation of social and content activity, bringing solid insights to help inform future campaign planning.

Knowledge, skills and experience

• Excellent knowledge of social channel best practices and experience of delivering engaging social campaigns
• Experience of delivering e-comms campaigns for high profile announcements or marketing activity, such as on-sales
• Significant experience of working across paid social, including Meta ads
• Excellent verbal and written communication skills and attention to detail
• The ability to manage a busy workload
• An understanding of the challenges and opportunities for arts institutions in the contemporary landscape
• An understanding of diversity within the cultural sector
• Experience of delivering sales and audience development objectives
• Excellent copywriting and editing skills
• The ability to work well under pressure
• Experience of creating a variety of content, including filmed and written
• A working knowledge of google analytics

As a Disability Confident employer, The Old Vic has made a commitment that all applicants with disabilities who meet the essential criteria for this job will be invited to interview. However in the event that we have a high volume of applications all of whom meet the criteria and identify as disabled, meaning it is not practicable to interview everyone, we may apply a weighting to the shortlisting criteria, or add an additional shortlisting stage before any interviews take place. In all cases we will take care to ensure that any criteria or weightings do not disadvantage disabled applicants.

We actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do. We are particularly keen to receive applications from people of the global majority, LGBTQ+, neurodiverse and disabled candidates.

Please state in your application that you found this role through Creative Access.