Content manager

Closing date for applications: 16 October 2025

Salary: £45,351 per annum

Contract: This is a full time, fixed term position for up to 12 months to cover maternity leave.

The National Gallery is looking for a creative and organised digital content professional to find and tell great stories about the National Gallery, its collection, history, artists, and people.

The content manager supports the senior content manager in increasing engagement with online audiences and growing the Gallery’s online communities, through content production and website management. They will lead on making the Gallery’s website an engaging destination for stories about our art and care for the collection.


Responsibilities

• Find and tell great stories about the National Gallery, its collection, history, artists and people, balancing internal resource with commissioning guest editors and writers
• Manage the editorial content team’s workflow for building, proofing and editing content in the content management system (CMS), as well as briefing website image assets, supported by the senior content manager
• Support the senior product manager with web content design, including user needs gathering and prioritising, user journey mapping, page design and build, and briefing development changes
• Implement a search engine optimisation (SEO) strategy for the National Gallery website across its structure and content
• Regularly review web content to ensure it is up to date or archived, according to best practice for users and sustainability
• Help ensure that the National Gallery’s brand voice, house style and accessibility guidelines are maintained consistently across all web content
• Act as an ambassador for best practice copywriting across the organisation, supported by the senior content manager, together with the content team
• Drive web traffic growth and conversions through effective content distribution and discovery, working with colleagues in marketing, commercial, email and social media
• Work closely with key stakeholders in NGG (the Gallery’s commercial subsidiary) to support commercial objectives specifically in relation to ticketing, membership and ecommerce key performance indicators (KPIs)
• Evaluate and report on website content performance, using data to inform strategy and make recommendations, working alongside the senior product manager and senior content manager
• Work with external partners and internal stakeholders to produce exhibition and collection audio and video content, such as in -Gallery interpretative content including audio guides and exhibition films, and podcasts
• Line manage one content producer and one producer/writer, supporting their work, career development, and wellbeing

Knowledge, skills & experience

• Proven experience planning and delivering digital content and communications in a large, complex, and high -profile organisation
• Demonstrable digital skills, including working with agile methods, content design, creating user stories, writing for the web and SEO
• Effective written and communication skills including copywriting, storyboarding and tailored writing to different digital platforms
• Effective at building relationships internally and externally, with great communication skills.
• Experienced at using data analytics tools (e.g., Google Analytics 4) to evaluate success
• Experience producing creative video content for social media, web, paid and email activity
• Knowledge of UX and UI
• Knowledge of HTML, basic CSS and working with APIs.
• Ability to change, adapt and respond to different external and internal situations
• Effective leadership skills with demonstrable experience of motivating, inspiring and bringing teams together to deliver ambitious results
• Highly organised planner that can work across teams and manage multiple projects simultaneously
• Effective communicator with the capacity to respond professionally, at pace, and the ability to gain respect and shape outcomes
• Creative and innovative – can develop and implement new creative ideas that respond to user needs and Gallery objectives
• Ability to plan and prioritise work, an ensure team output is consistently of a high standard
• Knowledge of data protection and GDPR regulations
• A desire to tell incredible stories about art that reach the nation and beyond
• Experience working with developers

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please state in your application that you found this role through Creative Access.