Digital content officer

Salary - £35,919 per annum pro rata

Location: London

Create digital content that showcases the power of music and helps young people access creative opportunities.

We believe that every young person should have the chance to change their life through music.Yet our research shows that many can’t because of who they are, where they’re from or what they’re going through. Our insights, influence and investment in grassroots organisations and to young people themselves means that more 0–25-year-olds can make, learn and earn in music. Youth Music is a national charity funded thanks to the National Lottery via Arts Council England, players of People's Postcode Lottery and support from partners, fundraisers and donors.

The role

As Youth Music’s Digital Content Officer, you’ll make, curate and commission our marketing content. You’ll support the creation of a new content strategy designed to achieve our marketing objectives, which are:

• Inspire inclusive practices among projects and professionals working with young people in music.
• Build the credibility of Youth Music among young creatives.
• Grow awareness of Youth Music as the leading voice on young people and music.
• Demonstrate the impact of Youth Music’s work and partnerships.
• Support the organisation in achieving our ambitious fundraising goals.
  
  

What you'll be doing

Working closely with the Social Media and Content Assistant and a team of 18–25-year-old freelance creatives from the Youth Music NextGen community, you’ll produce engaging, high-impact content that tells our story - demonstrating the lifechanging power of music, the barriers young people face in accessing it, and the impact Youth Music and its funded partners have.

• You’ll develop and oversee content commissions, create marketing briefs, advise interested parties, and develop content into engaging alternative formats, such as video, graphic design, and interactive digital storytelling.
• Informed by insights from across the organisation, social listening tools, and the news agenda, you’ll ensure our content is topical, innovative, and audience-first. You’ll host regular Editorial Meetings to gather insights and collaborate with colleagues.
• Whilst creativity is key, you’ll also understand the importance of planning and performance analysis - ensuring every piece of content has a clear purpose.
• You’ll also play a pivotal role in building Youth Music’s brand equity by championing our brand guidelines, tone of voice, brand positioning, and core messaging.
• You’ll support community management across Youth Music’s social channels, using our tone of voice to build trust, encourage engagement, and strengthen relationships with our audiences.

Person Specification

Minimum Criteria

• Minimum 24 months’ cumulative experience in a social media, digital content or communications role.
• Experience creating and managing an editorial content calendar, community management and running paid social media campaigns.
• Experience acting as a brand guardian, ensuring content consistently reflects brand guidelines, messaging and tone of voice.
• Strong copywriting, proofreading and content-editing skills across different formats and channels.
• Basic graphic design skills, ideally using Canva or similar software.

Desirable

• Experience in a charity, agency, youth, or music organisation.
• Experience using data and insights to inform content plans.
• Familiarity with social media scheduling and reporting tools such as Sprout Social, Buffer or Hootsuite.
• Ability to edit short-form videos using tools such as CapCut, Canva or Adobe Premiere.
• Experience working with high-profile sponsors and partners.
• Experience commissioning and managing freelancers.
• Experience in digital fundraising.
• A thorough approach to tasks, with strong attention to detail.
• A proven creative thinker, with the ability to generate new, forward-thinking and relevant ideas.
• Commitment to equality, diversity and inclusion.
• Passion for music and an interest in its benefits for individuals and society.
• Willingness to work occasional evenings or weekends to capture live event content.

Please note: We reserve the right to close this vacancy early if we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as soon as possible.

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please make sure that you state in your application that you found this role via Creative Access.