Digital Marketing and Campaigns Director

Salary: £62,000 - £75,000 dependent on experience and location (+bonus +benefits)

Location: Sheffield or London

Lead digital marketing strategy and campaigns for a global commercial fiction publisher.

Bookouture is a dynamic digital publisher of bestselling commercial fiction. Our unique publishing model and transformative campaigns have created unrivalled international author brands. We connect stories, authors and readers globally, publishing books that reflect the diversity of the societies we live in. Our submissions are always open as we believe that everyone should have the opportunity to share their story. Bookouture is a division of Hachette, one of the largest publishing groups in the UK, with 10 publishing divisions and over 60 imprints. Everyone here is proud to be in the business of opening doors and minds.

What you'll be doing

As our Digital Marketing and Campaigns Director, you will be instrumental in shaping Bookouture’s marketing, communications and branding. Collaborating closely with the Digital Communications Director, you will contribute to our industry-leading marketing strategy, driving innovative and results-driven campaigns across all our publishing programmes: Bookouture, Second Sky, and Translate.

• A core responsibility will be leading and overseeing our digital advertising, creating and implementing strategy and managing campaigns across platforms like Facebook, Instagram, Amazon, Google, TikTok, and Bookbub.
• You’ll also build and execute creative branding campaigns for high-potential authors and titles, and continuously analyse performance to identify growth opportunities and evolve our strategy. This includes overseeing testing programmes and collaborating with external freelancers and agencies.
• You’ll play a pivotal role in our organic social media strategy, managing the Communications team to develop engaging social campaigns and aligning with paid advertising for fully integrated campaigns. You will also oversee reporting to assess account performance and identify effective content, and use validated learning to inform future campaign plans.
• Email marketing will be another core channel for you to develop and oversee the strategy across all campaigns. In addition to driving ongoing improvement in performance, you will oversee paid and organic acquisition initiatives to expand subscriber lists.
• Beyond campaign execution, you’ll demonstrate a strong growth mindset and owner mentality, providing management, insights and guidance to the Communications team, monitoring the overall department budget for strong ROI, and presenting key performance insights and strategic recommendations to senior management.
• You’ll drive expansion into new marketing channels whilst continuing to optimising existing platforms.
• You will regularly feed back developments and reports in company meetings and present our marketing and communications strategy for authors at acquisition and re-contracting meetings.
• Furthermore, you will be instrumental in developing our Communications team: line managing direct reports, training the team in commercial and analytical decision-making, ensuring quality control, and supporting recruitment.
• Staying up to date with industry developments and establishing best practice in emerging marketing technologies is vital to the role.
• You’ll analyse market trends to maintain our competitive advantage and share insights to recommend innovative approaches, contributing to cross-functional meetings within Bookouture and Hachette.

Who we are looking for

• We are seeking an ambitious, innovative and results-driven Digital Marketing and Campaigns Director with a genuine passion for both commercial fiction and creative marketing.
• The ideal candidate will be a highly creative, analytical and inquisitive thinker, adept at conceptualising, managing, and optimising multi-channel campaigns that consistently deliver strong ROI.
• They will thrive in taking ownership of strategy and campaigns, proactively seeking to demonstrate success and continually looking for opportunities to improve the ways we work.
• This role requires a proven track record in leading digital advertising across major platforms like Meta and Amazon, coupled with expertise in developing comprehensive organic social media and email marketing strategies.
• The successful candidate will not only be skilled in executing campaigns but also in analysing performance data, identifying growth opportunities, and continuously optimising approaches. They will always be looking to find new routes to reach readers and have a keen understanding of the best channels for campaign success.
• Experience in managing a team is vital and a key aspect of this role will be team development. We’re looking for someone who will be a supportive and inspiring head of department who holds themselves and the team to high standard.
• You should be experienced in developing team members to ensure high-quality outputs, and foster strategic commercial and analytical decision-making. The ability to provide communicate well between departments, present strategic recommendations to senior management, and manage external relationships effectively is crucial.
• Furthermore, the ideal candidate will have a proactive interest in staying current with industry developments, emerging technologies and market trends, consistently looking to drive innovation at Bookouture.
• This role demands a dynamic individual ready to make a significant impact in a fast-paced, award-winning publishing environment.

What we offer

Our staff are our greatest asset, and our benefits reflect this:

• 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
• Private medical insurance
• Dental insurance
• Generous pension schemes
• Rent deposit loans
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays during the summer months)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Eye care vouchers
• Wide-ranging training library
• Development programmes (including mentoring)
• Up to 70% off book purchases
• A charity bookshelf
• 12 Staff-led employee networks that are voluntary, including AgeWise, Gender Balance, Thrive, Pride, All Together, Wellbeing and religious networks
• Season ticket loans
• And much more!

The role will be based at our London or Sheffield office, with a blend of in-office (3 days) and homeworking (2 days) per week.

Our commitment

Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.

If you are shortlisted and require any reasonable adjustments to support you in the recruitment process, you will have an opportunity to make this request in your application.

The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please make sure that you state in your application that you found this role via Creative Access.