Email marketing executive

Closing date: 7th February 2025

Salary: £29,000 - £31,600 per annum + benefits

Contract: The role is a full-time position.

We are looking for an Email Marketing Executive to join our Digital Marketing & Website team at Bloomsbury.

Reporting to the Senior Marketing Insights & Systems Manager, this email marketing-focused role offers you the chance to develop your digital marketing portfolio with a global company, whose breadth of publishing ranges from academia to Harry Potter. 

As the day-to-day marketing administrator of our email marketing platform, you will act as the first point of contact for our marketers across the company, and will be key to ensuring that our marketing systems are working smoothly. You will also be integral to developing initiatives to support individual marketing teams’ cross-channel strategies right across Bloomsbury.

Responsibilities

• Providing training for the email marketing platform to new starters in the marketing departments, and ensuring marketers are supported and up-to-date with system processes through written guides, recorded video tutorials, and workshops (both in-person and via online video calls).
• Responding to ad-hoc email campaign support queries from marketers, liaising with the Senior Marketing Systems & Insights Manager and external partners where necessary.
• Creating and maintaining the email marketing templates for the company’s various brands and imprints.
• Supporting our other marketing systems to help ensure they integrate smoothly with the email marketing platform; primarily, these are our CRM system and the Bloomsbury website.
• Ownership of Bloomsbury’s direct customer marketing list; working with the Senior Ecommerce & Customer Service Executive to devise campaigns and strategies.
• Liaising with marketers to develop and implement new campaign marketing initiatives, to help improve their workflows.
• Promoting and maintaining good data hygiene, using Excel and other platforms and tools to develop and apply initiatives to keep our marketing data tidy.
• Contributing to new projects as they arise, working with the rest of the website team and other parts of the company.

Knowledge, skills and experience

• Proven experience of working within a marketing team, with use of an email marketing platform a key element in that role (Mailchimp desirable).
• A high degree of confidence using Microsoft Excel to handle and manipulate large volumes of data.
• A strong understanding of email marketing best practices and campaign strategies.
• Excellent written and verbal communication skills, with the ability to explain workflows and processes to colleagues, including senior managers.
• A good understanding of web-based ecommerce.
• Outstanding attention to detail and a logical, problem-solving approach.

Experience within the publishing industry is not necessary; if you have the enthusiasm for this core element of digital marketing campaigns, and recognise the value of good quality data, we would love to hear from you. 

Additional Information

The role is based at our London office, 50 Bedford Square, London, WC1B 3DP, on a hybrid-working pattern of 2 days office based / 3 days home based (or fully office based if preferred).  Allocated office days for this role are Wednesdays and Thursdays.

As an Executive level role, this position is eligible for Bloomsbury’s Rental Deposit Loan Scheme. To assist candidates who want to start and to establish a career in publishing, Bloomsbury offers an interest-free rental deposit to support securing somewhere to live. The rental deposit loan can be up to £3,000 and will be paid back over 2 years.

Please apply with a CV and covering letter addressed to Human Resources (Word or PDF format only) via the ‘Apply’ button detailing how you meet the requirements outlined above for this role by 7th February 2025.

Bloomsbury reserve the right to close the role early if we exceed the required number of applications.

We welcome and encourage applications from candidates who are under-represented in the creative industries. 

Please state in your application that you found this role through Creative Access.