Email marketing manager, 13 month fixed term contract

Closing date for applications: 19 October 2025

Salary: starting from £34,000

Contract type: 13 month fixed term contract

An exciting opportunity has arisen to join an award-winning big-five publisher in a dynamic and innovative digital marketing team.

You will be responsible for managing an engaging consumer email marketing programme, working with a wide range of exciting titles across our imprints. Our digital marketing team works with many departments across the business, including communications, sales and editorial. We are an energetic, collaborative and creative team with an in-depth knowledge of digital marketing channels – from metadata to search engine optimisation (SEO), data collection to analysis, paid digital ads to influencer coordination and much more – and we support campaigns for our books and brands across adult and children’s publishing.

Reporting to the senior email marketing manager, the email marketing manager is key to the team as you will be responsible for Pan Macmillan’s consumer email marketing programme, including planning and scheduling, copywriting, design, optimisation and reporting. You will have the opportunity to work with brilliant, creative people from across the business who are passionate about books and getting them into the hands of readers.

This is a varied role, working with different titles across our imprints and a range of audiences, each with unique digital marketing requirements. Working with other members of the digital marketing team, you will help to put together streamlined digital campaigns that will have a direct impact on the success of individual titles.


Responsibilities

• Manage the content planning, creative (design and copywriting), scheduling and reporting of Pan Macmillan’s scheduled consumer email programme, ensuring best practice, consistency of send time and quality of output.
• Establish a regular programme of experimentation, utilising Pan Macmillan’s approved AI tools, to optimise email marketing’s content output.
• Work with the senior email marketing manager on consumer data-capture strategy for Pan Macmillan, identifying new opportunities for data capture, working closely with marketing colleagues to manage the competitions process, advising on best data-capture practices and advocating for running data-focused giveaways.
• Research and plan content articles for the website that are specifically optimised for email marketing audiences. Manage the end-to-end process of these articles, including copywriting, designing image assets and uploading to the content management system (CMS), contributing monthly or as and when needed.
• Work with the senior email marketing manager in implementing our email marketing development roadmap. Liaise with our email marketing platform provider and internal technology development team to deploy new strategies that optimise email marketing output and first-party data collection.

Knowledge, skills & experience

• A working knowledge and experience of email marketing (including proficiency in HTML), with demonstrable use of email marketing platforms (such as DotDigital, MAPP, Fresh Relevance, MailChimp).
• Solid understanding of email marketing best practices, GDPR and legal implications.
• Excellent consumer copywriting skills, with an understanding of consumer triggers and motivations, as well as an eye for detail.
• Strong design and formatting skills (experience with Adobe Photoshop desired but not necessary).
• Extensive experience with reporting on campaign and content effectiveness.
• Ability to run projects independently and maintain a busy and varied email marketing schedule.
• Effective communication and collaboration skills, capable of working effectively with cross-functional teams.
• Creative, curious and strategic thinker with a passion for publishing and digital innovation.
• A passion for reading and books.

Benefits

In return we can offer you a range of great projects, a supportive and collaborative working environment as well as a competitive salary and benefits package.

• 28 days’ annual leave increasing with years of service + bank holidays
• Generous pension scheme
• Discounted private medical insurance
• Group income protection scheme
• Enhanced family pay and leave
• Flexible working hours and summer hours (early finish on a Friday during summer months)
• 2 Volunteer Days per year
• 75% off all Pan Macmillan books and regular staff book sales (highly reduced rates)
• Season ticket loan/advance
• Cycle to work scheme
• Discounts on shopping and gym memberships; Christmas club savings
• Daily free breakfast and monthly company lunch

Additional information

This is a full time, 13 month fixed term role, and will be based in our offices in Farringdon, London, with some flexibility to work from home each week.All applicants must be able to demonstrate the right to live and work in the UK in order to be considered for this role.

At Pan Macmillan, we are highly committed to promoting diversity, equity and inclusion (DEI) at every level of our organisation. We welcome applications from all individuals, including any age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. Our efforts to promote DEI are ongoing, and we continually strive to learn and improve our policies and practices. You can read our full Diversity & Inclusion Pledge on our website.

We want to ensure that all candidates are supported throughout the recruitment process, if you have any reasonable adjustments or accessibility requirements please get in contact.

Please state in your application that you found this role through Creative Access.