Head of digital media and communications

Salary: £55,000 gross per annum

Contract type: Permanent, full time - 35 hours per week

Location: London - office or hybrid working with a minimum of 40% of contracted hours based in the London office.

Skilled in crafting targeted communications for a range of audiences, you will bring your experience of digital engagement and ability to build and leverage strategic media relationships in this role.

Too many people in our country experience poor health and are dying too young because of who they are, where they were born, and where they live. We believe in longer lives, better lived.

We partner with expert local organisations working on the front line of addressing health inequalities, corporate organisations and donors, universities, and policy-makers, to understand the effectiveness of different approaches to improving people's quality of life and health. By using the connections, evidence and expertise we have developed, we influence government on how to shape policy that tackles the real causes of poor health.

This new role is a crucial part of this, ensuring our voice is clear, compelling and aligned to our mission. With a commitment to social justice, you will lead the development of high-impact communications and digital engagement strategies. You will oversee media relations, digital content, campaigns and brand management.

Skilled in crafting targeted communications for a range of audiences, you will bring your experience of digital engagement and ability to build and leverage media relationships to deliver these strategies.

This is an exciting time at the Trust as we work to use our evidence and connections to communities to push health inequalities higher up the political and media agenda in England, Scotland and Wales.

If this sounds like the role you are looking for and you feel you have the skills and experience we need, visit our website for full details about the role and how to apply.

Responsibilities

• Equity, diversity and inclusion – be a leader who actively supports our anti-racism and anti-oppression intentions and creates processes which ensure marginalised people’s health is not compromised by discriminatory practices
• Strategy - develop and successfully implement a digital media and communications strategy that enhances the charity’s brand, engagement, and impact across key audiences
• Digital Engagement – manage the creation of tailored, impactful content that speaks to the Trust’s varied audiences
• Media – lead proactive and reactive media engagement and support a public affairs strategy to secure high-impact coverage that shapes public debate and policy change. Manage press relations, reactive and crisis communications, and thought leadership positioning
• Campaigns – design and execute digital advocacy campaigns that mobilise public support, engage decision-makers, and drive systemic change, leveraging data storytelling, lived experience, and research insights
• Brand Management – strengthen and safeguard the Trust’s brand, ensuring consistent, credible messaging, aligned with the Trust’s values and resonating with diverse audience
• New business – to support the Trust in seeking new business through corporate partnerships, trusts and foundations, high net worth individuals and any other means
• External relationships – develop strong external relationships with a range of stakeholders across the public, private and third sector, including with our network of funded partners

And...

• Ability to travel regularly throughout Great Britain and commit to some out of hours working on a regular basis.

Knowledge, skills and experience

• A good understanding of equity, diversity and inclusion and its impact on health
• A good understanding of the social and economic determinants of health
• Proven experience in developing and delivering high-impact digital media and communications strategies
• Experience in crafting targeted communications for a range of audiences, including policymakers, local and national government, corporate partners, high-net-worth individuals, and third-sector organisations
• Outstanding media relationships and ability to leverage
• Direct experience of securing media coverage, managing press relations, and leading public affairs communications, including crisis and reputation management
• Direct experience of brand management, ensuring consistency, credibility, and alignment with organisational values
• Excellent understanding of digital engagement trends, analytics, and content performance measurement and experience of aligning trends with organisational objectives
• Skilled in translating complex issues into clear, persuasive, and engaging messaging for diverse audiences

Our diversity data shows that we are currently under-represented by certain groups of people. We particularly encourage applications from people from racially minoritised communities, disabled people and people from disadvantaged neighbourhoods.

We are committed to being a Disability Confident Employer. Please get in touch if you require any additional support with your job application. This particularly applies to people who need us to make reasonable adjustments under the Equality Act 2010. This could include, but is not limited to, accepting applications in a different format, offering information or explanations in a way which helps you, or working with BSL interpreters.

The deadline for applications is Sunday 27 April 2025 and interviews will be held in London on Tuesday 6 May 2025.

Please include in your application that you found this role through Creative Access.