Head of marketing

Closing date: 4th June 2025

Salary: £44,000 - £50,000 dependent on experience and location (+bonus +benefits)

Location: This role can be based at our Sheffield, London, Bristol, with a blend of in-office (3 days) and homeworking (2 days) per week.

An exciting opportunity has arisen for a highly experienced, confident and creative head of marketing to join the Headline Marketing department.

We were created over three decades ago to deliver the brightest and best entertainment. Story – real and imagined – lies at the heart of everything for us. We delight in seeking out storytellers and story lovers everywhere. We're serious about keeping people entertained and believe our books should be devoured, not left on the shelf.

Headline is a division of Hachette, one of the largest publishing groups in the UK, with 11 publishing divisions and over 60 imprints. Everyone here is proud to be in the business of opening doors and minds.

What you'll be doing

• You will be a senior and valuable member of the team, working predominantly on our Wildfire and Non-fiction list to deliver bestselling, consumer-first campaigns with creative at their heart.
• You will have strategic responsibility for leading and inspire the creative approach of the entire team.
• You will have demonstrable experience in award-winning, brand-building, creative campaigns, starting with clear pitch and positioning for every book, through to careful planning and execution of campaign timelines from start to finish.
• You will be confident and experience in pitch meetings, be a keen reader and well connected to ensure that you are always aware of what is happening across the publishing industry.
• You will oversee the team’s partnership and outreach activities to ensure we are reaching the broadest possible audiences for our books.
• You’ll work closely with staff across all other departments, notably Publicity and Editorial, developing great working relationships and demonstrating strong skills across the marketing mix to ensure every campaign is perfectly pitched for the market and audience.

Who we are looking for

• We are looking for someone who has demonstrable experience in leading high-profile marketing campaigns, with a particular focus on non-fiction.
• From celebrity memoirs to cookbooks and everything in between, you will be able to show your excellent grasp of working with authors, agents, booksellers, brand partners, international publishers as well as internal and external stakeholders throughout the publishing process and how to bring the benefit of these relationships into your campaigns.
• You will have first-class digital knowledge and will bring this into your campaigns as an integral part of your planning and analysis for every campaign.
• You will have expert market knowledge across a variety of genres with particular focus on non-fiction, knowing when to focus on different media to deliver the best sales results.
• You should possess a meticulous eye for detail, have great communication skills and enjoy working as part of a team.
• You will be experienced at running a budget and you will be able to demonstrate how you plan campaigns with consumer understanding at the heart.

In your application, please submit your CV and include details in your cover letter of two major campaigns you have worked on in the last year, with an explanation for why you have picked it and how your campaign delivered versus sales expectation.

What we offer

Our staff are our greatest asset, and our benefits reflect this:

• 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
• Private medical insurance
• Dental insurance
• Generous pension schemes
• Rent deposit loans
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays during the summer months)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Eye care vouchers
• Wide-ranging training library
• Development programmes (including mentoring)
• Up to 70% off book purchases
• A charity bookshelf
• 12 Staff-led employee networks that are voluntary, including Gender Balance, Thrive, Pride, All Together, Wellbeing and religious networks
• Season ticket loans
• And much more!

Our commitment

Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.

If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.

Please state in your application that you found this role through Creative Access.