Marketing executive, Canelo

Closing date: 18th March 2025

Do you have a passion for storytelling and a knack for getting books into the hands of readers?

We are seeking a highly organised and enthusiastic Marketing Executive to join our team. We're looking for someone who can bring creativity and strategic thinking to our marketing campaigns, helping us to launch and promote captivating fiction and non-fiction across a range of genres.

As a Marketing Executive, you will play a crucial role in developing and executing innovative marketing campaigns for our books. You will work closely with the Campaigns Director and other team members to drive sales, build brand awareness, and connect authors with their audiences.

Your main responsibilities will include:

• Plan, organise, execute and produce marketing activity and campaigns for fiction and non-fiction titles and across our imprints throughout the year
• Manage the Canelo social media channels and engage with book lovers and influencers in that space
• Liaise with authors, agents, partners, and brands, ensuring clear and effective communication
• Collaborate with designers on the production of POS and digital assets, working to meet budgets and deadlines
• Manage budgets for assigned projects and reports, including select digital advertising and other online promotional work
• Aide sales and other colleagues with trade and customer marketing sell-in and materials
• Assist with the planning and delivery of market research and data analysis

Knowledge, skills and experience

• Our executive will be a go-getter who’s ready to dive in and tackle challenges head-on.
• Your eagerness to learn and grow in a fast-paced environment, combined with strong market awareness and demonstrable experience of managing social media accounts, will set you apart. Plus, your confidence as a communicator will enable you to connect effortlessly with colleagues and external partners at all levels.
• This position will provide a fantastic opportunity for an individual with a proactive ‘’have a go’’ attitude, who is looking to grow their genuine interest in book publishing and to take the next step in their marketing career.

Following Dorling Kindersley’s recent acquisition of Canelo, this is an exciting time to join the company. If you are interested in driving Canelo forward and becoming part of the team to take it to the next level, please apply!

We have a range of benefits to reflect our commitment to our people, some of which are:

• 25 days paid holiday entitlement in year one, plus bank holidays
• Generous pension scheme
• Volunteering policy and charity matching
• Employee assistance programme
• 60% discount on company books
• Cycle to work scheme and discounted gym membership
• Flex Fridays (1pm Finish – subject to certain criteria being met)
• Shopping discounts
• Up to 30 days remote working from abroad

And we plant a tree for every new employee to our business.

Please submit your most recent CV and cover letter by 18 March 2025. Please detail a recent marketing campaign of which you are proud in your cover letter.

DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK is proud to announce that we have adopted The Halo Code.

DK is a member of the disability confident scheme. We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.

DK supports flexible working and has introduced a new ‘smart-working’ policy with a hybrid approach of working weekly from home and in DK’s office. Please note that this role will require 3 days a week in the office minimum.

Please state in your application that you found this role through Creative Access.

The Book Trade Charity offers financial support to people looking to enter the book trade, but who may struggle to afford the costs of attending interviews or undertaking internships. For more information, visit www.booktradeentrysupport.org