Marketing manager

Closing date: 23rd September 2024 at midday

Salary: c. £33,000 per annum, depending on experience

At Hampstead Theatre, we create progressive, thought-provoking and original theatre, working with the best creative talent.

The Marketing Manager supports the Director of Marketing and Communications in all aspects of delivering the department strategy and delivering marketing campaigns to meet our ticket sales and audience development targets. The successful candidate will have a genuine passion for bold, ambitious, original theatre, excellent written and verbal communication skills and previous arts marketing experience in a similar environment. At this critical juncture in Hampstead’s history, this is the perfect opportunity for a talented, well organised and enthusiastic individual with arts marketing experience to help take Hampstead to the next level.   

Responsibilities

Productions

• Liaising with the Director of Marketing and Communications in the creation and implementation of all venue and production marketing campaigns. 
• Overseeing sales and ticketing initiatives, advertising opportunities, marketing activities and promotions.  
• Assessing and reporting on these campaigns and making recommendations based on those results.  
• Assisting with the marketing on West End transfers and other Hampstead Theatre Productions on tour and digital ventures.

Details 

• Developing relationships with like-minded venues and events to manage and implement reciprocal marketing initiatives, including but not limited to, PS swaps, print distribution, reciprocal programme advertising, social media shout-outs and any other marketing opportunities.   
• Attending and assisting on all Press Nights and Development events, including weekend work where necessary. 
• Sourcing and developing 3rd party relationships with external companies, such as Ticket agents, Media buyers, Agencies and Partnerships, to support the marketing activities of the department. 
• Creating, managing and reporting on production marketing budgets.
• Creating engaging and unique season and production-specific marketing materials in conjunction with the Creative Content and Communications Officer. 
• Being jointly responsible for the accuracy of all marketing communications, maintaining the theatre brand at all times, and advocating for this across the organization. 
• Working collaboratively with our Head of Press and PR to manage / assist with press interviews, liaising with journalists, actors and creative teams as well as other PR-related events and activities. 
• Liaising with SOLT on the Olivier Award nominations process. 

Imagery and editorial content   

• Liaising with Photographers and Videographers on the planning, execution and subsequent distribution of photographic and video assets. 
• Creating and maintaining a profitable Main Stage programme business model. 
• Managing the delivery and sale of playtexts and reporting the financials. 
• Overseeing the production of the theatre’s programmes; liaising with the editorial and creative teams about deadlines and managing the relationships between the progamme editor, designer and printer.

General marketing activity   

• Working with the Director of Marketing and Communications to make sure the marketing department are up to date with all external initiatives and requirements across GDPR and privacy. 
• Supporting the marketing of the Participation and Inspire programmes. 
• Supporting the Development team wherever necessary. 
• In conjunction with the Box Office, Development and Press teams, ensure accurate and timely set up for priority and public booking periods, and other major announcements. 
• Attendance at all Marketing team and inter-departmental communications meetings.   
• Representing the Director of Marketing and Communications in their absence. 
• Any other duties as reasonably requested by Director of Marketing and Communications. 

Knowledge, skills and experience

• Previous arts marketing experience in a similar environment.   
• A genuine passion for bold, ambitious, original theatre.
• Approachable demeanour and ability to communicate and advocate the work of the theatre.   
• Excellent written and verbal communication skills, including a confident phone manner.   
• Tactful, diplomatic and able to maintain confidentiality with sensitive information. 
• Highly accurate and well-organised with good time management skills.   
• A natural leader as well as a team player – someone who enjoys supporting and encouraging others.   
• Excellent negotiation skills. 
• Excellent administrative and IT skills. 
• Ability to work without supervision and take initiative. 
• Ability to anticipate the needs of colleagues. 
• Flexible and adaptable to last minute changes and approaches.   
• Ability to learn software systems such as CRM, digital marketing and graphic design.    

Additional information

Hours: This is a full-time position. A normal working week is Monday to Friday 10am to 6pm but, due to the nature of the job, evening and weekend work plus working additional hours will be required in order to fulfil the functions of the role. 

Holiday: Generous holiday allowance of 25 days plus Public Holidays.

Notice: One week during three-month probationary period, eight weeks after probation is passed.

Benefits

• Interest-free season-ticket travel loans. 
• Complimentary tickets for performances. 
• After 13 weeks’ service, you will be automatically enrolled in our NOW: Pensions scheme which includes an employer’s contribution of 3% on qualifying earnings (where the employee also contributes at least 5% on qualifying earnings).   
• Enhanced maternity leave, paternity leave and sick pay. 
• Stress counselling helpline. 
• 10% discount at Hampstead Theatre’s Café Bar.

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please state in your application that you found this role through Creative Access.