Marketing manager

Closing date: 6th January 2025

Salary: £35,000 per annum

Contract: Full-time, 6-month contract in the first instance

Be the voice of the IPG with innovative campaigns, stellar content, and social media savvy.

The IPG is the membership body for independent publishers. We are a thriving organisation offering a range of services and activities including our flagship award-winning Conferences, Awards and training. We host collective stands at book fairs and provide mentoring for our members. 

We’re looking for a full-time Marketing Manager on a 6-month fixed contract who will be at the centre of all our activity.

You will be responsible for producing successful marketing campaigns that will grow our membership and event attendance. 

Responsibilities

• Monitoring key performance indicators to track the success of our marketing campaigns and activities
• Copywriting, editing and publishing articles and other written content
• Overseeing the publication of our book fair stand catalogues, our conference brochures and a series of member reports. Liaising with designers and printers to ensure timely publications
• Spearheading a member recruitment campaign
• Promoting the IPG’s events and activities including our learning and development programme
• Driving the IPG’s social media presence
• Overseeing video and audio content creation
• Identifying new areas for targeted marketing campaigns

Knowledge, skills and experience

• Good copywriting skills
• Professional social media experience, particularly YouTube and TikTok
• Experience using Canva, PowerPoint, MailChimp (or similar email marketing platform) and HTML. InDesign and PhotoShop experience desirable.
• Publishing experience 
• Proof-reading skills: accuracy is essential
• Be supremely organised and able to work on your own initiative 
• Have excellent collaborative and communication skills
• Enjoy working under pressure in a fast-paced environment
• Podcast editing experience is desirable
• Demonstrate tenacity and pace on a daily basis to grow membership and attendance

What we can offer you in return is the chance to be part of an award-winning team with an inclusive and dynamic culture, and a strong commitment to the IPG’s shared values.

This is a full-time, home-based position on a 6-month fixed-term contract in the first instance. Attendance at IPG key events is required.


To apply

Please send a CV and cover letter by 6 January 2025 and state the vacancy name in the email subject title.

The employer reserves the right to close the listing and stop accepting applications sooner than the original deadline. Therefore we strongly recommend applying at the earliest opportunity.

We welcome and encourage applications from candidates who are under-represented in the creative industries. 

Please state in your application that you found this role through Creative Access.