Marketing manager

Closing date for applications: Friday 10 January, 5pm 

Salary: £32,000 - £34,000

Park Theatre is seeking a new Marketing Manager to join the Sales & Marketing team at an exciting time for the organisation.

Park Theatre will be launching a new, industry-leading website in spring 2025, with the Marketing Manager playing a key supporting role in the project. Reporting to the Sales & Marketing Director, the Marketing Manager is part of a team responsible for promoting our wide range of artistic and community activity, building audiences and raising the organisation’s profile. The primary focus is to support visiting productions across both our spaces and to lead on the delivery for a number of in-house shows. The Marketing Manager will maintain excellent communications with our audiences, visiting companies and co-producers and ensure that all revenue generating opportunities are fulfilled. 

Alongside working towards achieving sales targets and generating venue brand awareness, the post holder will also ensure we are meeting aims within our audience development strategy. Across all their work, the Marketing Manager will act as a guardian of Park Theatre’s brand, upholding our high-quality standards. The Marketing Manager will directly line manage the Marketing Assistant, and work closely with the Sales & Marketing, Development and Creative Engagement departments and external producers to ensure consistency of approach in all our outward facing communications.

Responsibilities

• Lead on communications with visiting producers and their marketing agencies, offering guidance with the planning and delivery of their campaigns to help reach financial and audience development targets
• Lead on the budget management and delivery of Park Theatre’s comedy (Park Laughs) and family programming strands, and occasionally lead on the delivery of marketing campaigns for in-house Park200 productions
• Manage Park Theatre’s digital communications schedule across email and social media, coordinating assets from visiting companies and creating engaging content for in-house productions, with the support of the Marketing Assistant
• Strategically target audiences through an effective email marketing schedule, monitoring analytics and maintaining the upkeep of ongoing audience development email campaigns, with the support of the Marketing Assistant
• Take a lead on the strategic planning and delivery of Park Theatre’s digital advertising output, including Meta & Google Ads, with a data driven approach
• Act as a guardian for Park Theatre’s brand and values, ensuring appropriate and consistent guidelines are maintained both internally and externally
• Work with external designers, creative agencies and web developers to produce print and digital marketing assets on time, to budget and in line with Park Theatre branding
• Work with the Sales & Marketing Director to provide meaningful insight into audience characteristics, analysing and identifying key customer trends and evaluate the effectiveness of campaigns and audience development strategies
• Assist in the creation of marketing assets beyond Park Theatre shows and contribute towards the promotion of the Creative Engagement programme, Park Theatre’s Access Membership, Park Pizza and various Fundraising and Development projects
• Contribute towards Park Theatre’s commitment to accessibility, ensuring our standards are upheld across all marketing content and assisting with the profile raising of our offering and membership scheme
• Oversee the day-to-day maintenance of Park Theatre’s website, with the support of the Marketing Assistant
• Ensure compliance with Data Protection legislation and PCI are adhered to
• Provide regular updates on the effectiveness of marketing activity and show campaigns in weekly Sales & Marketing team meetings
• Attend marketing meetings with producers, offer guidance and support on best marketing practice to companies in the building

Knowledge, skills and experience

• Demonstrable experience in a theatre or arts marketing role
• A passion and commitment to theatre
• The ability to build relationships with a range of stakeholders, including visiting companies, producers, internal producing departments, external marketing agencies
• Experience of producing content for and managing social media strategy
• A creative visual flair, and an eye for marketing imagery
• Excellent attention to detail and keen proofing skills
• A process-driven approach to working, with the ability to coordinate a high volume of projects simultaneously and to tight deadlines
• An enthusiastic, energetic self-starter with good initiative
• Excellent planning, organisational and time management skills, and the ability to prioritise and work flexibly under pressure
• Sound numeracy and IT skills
• Excellent communication skills, and customer service and telephone manner

How to apply 

• Please submit a statement explaining, in no more than two sides of A4, what attracts you to the position and evidence of your ability to fulfil the role and meet the person specification. If you are submitting a job share application, please send us a joint letter and include how you would approach the shared role. 
• Please also submit a CV (or two CVs) outlining your skills, experience and/or training to date (no more than two sides of A4) and complete our Equal Opportunities Monitoring Form.

If you’d like to submit your application in another format, please do not hesitate to do so. 

Applications should be addressed to Dawn James, Sales & Marketing Director, and sent via e-mail by clicking the 'Apply' button.

Interviews will take place w/c 20 January 2025 

We welcome and encourage applications from candidates who are under-represented in the creative industries. 

Please state in your application that you found this role through Creative Access.