Marketing project manager – Backstage

Closing date: 6th February 2025

Salary: £37,800 to £39,900 pro-rata depending on experience

Contract: Fixed term (March – November 2025)

Location: Flexible mix of home working and from The Old Vic, 103 The Cut, London, SE1 8NB

Department/Team: Marketing & Commercial

Responsible to: Chief Marketing Officer

Hours: Two days per week March and April, rising to three days per week May – August, rising to four days per week September – November. (These may be worked flexibly around other clients if the post holder has another part-time role or freelance work. The Old Vic offers the ability to work these hours flexibly under the guidelines of our Ways of Working policy).

Craft campaigns and shape the future of London theatre at this groundbreaking creative hub!

As part of our multi-year plan of capital improvements, we are approaching the opening of Backstage, our six-storey space for creativity, education and community right next door to our historic building. Together with award-winning architects Haworth Tompkins, we are committed to building an exemplar low-carbon building that will support us to:

• Truly embed our work in the local community
• Reach young people, early-career artists and those interested in the arts to support their employment prospects and life chances
• Double the number of education, community and artist development participants we work with
• Allow emerging artists from all backgrounds to network, share stories and present work
• Provide a new neighbourhood hub with a café-workspace

We are seeking someone to be responsible for marketing, content and communications planning and implementation for the Backstage building from pre-opening to opening in October 2025. This role will entail running a light touch communications campaign that will evolve into a broader fundraising campaign and culminating in an opening campaign.

Responsibilities

• To devise a communications plan that will consider early building-related marketing and communications to funders and local stakeholder groups; fundraising marketing and communications to supporters and audiences; and opening marketing and communications to audiences, supporters and potential users of the commercial spaces
• To create and implement content to support the marketing and communications plan including e-comms, digital content and marketing collateral
• To devise a creative, targeted and energetic marketing campaign to support the opening of the building
• To work with the Chief Marketing Officer, Development and website development teams to devise and build an engaging and accessible online fundraising campaign
• To work with our Associate Filmmaker to manage content capture of the build to use for marketing and communications purposes including photography and video
• To work alongside the Project and Development teams to capture milestone moments for marketing, communications and fundraising purposes
• To manage the brand rollout across the physical building and building-related collateral such as café menus and onsite signage
• To oversee the management of the project marketing budget
• To attend meetings with the Project team to understand progress and establish marketing opportunities
• To collaborate with the Marketing & Commercial team to ensure that all activity is complementary to all other activity for our work on and off stage

Knowledge, skills and experience

• Proven experience at a managerial level in marketing
• Self-motivated
• Able to manage concurrent projects to tight deadlines
• Excellent written and verbal communication skills and confidence in a creative environment
• Excellent planning and organisational skills
• A strong visual flair and an exacting attention to detail
• The ability to work collaboratively within small and large teams, managing multiple opinions

We welcome and encourage applications from candidates who are under-represented in the creative industries. 

Please state in your application that you found this role through Creative Access.