(Senior) marketing manager - Lifestyle

Closing date for applications: Wednesday 22nd April

Salary: £39,000 - £48,500

Term: The role is a full-time permanent position

Are you full of ideas and ready to become a key part of the Lifestyle Marketing team, and be the driving force behind high-impact marketing campaigns and brand growth?

We are looking for a creative and enthusiastic (Senior) Marketing Manager (title dependent on experience) to manage industry-best Lifestyle, Cookery and Gift campaigns and grow our online Lifestyle communities. Are you full of ideas and energy? Ready to become a key part of the Lifestyle Marketing team and be the driving force behind high-impact marketing campaigns and brand growth.

As the UK’s leading independent publisher, Bloomsbury is unique in the world of publishing. We have the commercial clout of a big conglomerate and the nimble energy of an indie that allows us to publish with attentiveness and creativity. Bloomsbury Lifestyle is known for its high-quality authors and visually standout books and the (Senior) Marketing Manager will work across a range of verticals including cookery and craft, nature and gardening, interiors and beauty, mind-body-spirit and personal development as well as entertaining reference and gift – all high quality and distinct.

Our list is already home to bestselling, internationally-recognised brands like Dishoom, Tom Kerridge and Paul Hollywood; to brilliantly giftable titles from River Cottage, League of the Lexicon and Skye McAlpine; and to exciting new social media stars such as Poppy Okotcha, Jon Watts and Poppy Cooks. As a team we are active in acquiring and publishing showstopping talent across multiple areas and the new role will be an important voice in this conversation.

You’ll report to the Head of Marketing, Lifestyle, and join an award-winning, collaborative and friendly marketing team that works across Fiction and Non-Fiction. You will inspire those you work alongside and work with them to build effective strategies for brands, imprints, communities and channels, at a pivotal time in Bloomsbury’s divisional growth.

Responsibilities

• Creating, implementing, managing and analysing campaigns which use the full marketing mix to bring our cookery, illustrated and wellbeing titles to life for readers
• Contributing to conversations around acquisitions with strong up-to-date trend and market awareness
• Clearly and effectively communicating strategy and updates with all key stakeholders, internal and external
• Leading the relationship with editorial and sales for your titles
• Devising and delivering the Bloomsbury Cooks brand channel strategy, working closely with the Head of Marketing (Lifestyle) to set and meet KPIs across channels and communities
• Creating engaging and on-point content, ranging from sales materials to consumer-facing assets, from online to outdoor; working with designers and other creative professionals to deliver creatives and visual materials on time and within budget; liaising with external media agencies
• Collaborating with authors and their teams to develop enticing promotional strategies for book campaigns and beyond
• Developing and deepening Bloomsbury’s strong relationship with food and lifestyle influencers
• Proactively pursuing partnerships with brand partners, media partners and key stakeholders to increase brand visibility
• Collaborating with global Bloomsbury marketing teams to ensure joined-up global campaigns

Knowledge, skills and experience

• Strong marketing experience – ideally within non-fiction and/or lifestyle/wellbeing/cookery space
• Experience working with established brands, platform authors and their respective teams
• Creative vision, with excellent negotiation and persuasion skills to see that vision through and bring everyone on the journey
• Superb visual and copywriting skills, with an impeccable eye for detail
• Good understanding of and passion for the cookery, lifestyle and wellness landscape, media platforms, and digital marketing opportunities
• An understanding of and flair for creating engaging social media promotion
• Excellent organisation and multi-tasking skills
• Strong interpersonal skills and ability to communicate to stakeholders at all levels
• Experience cross-promoting with external brands and organisations

The role is based at our London office 50 Bedford Square, London, WC1B 3DP on a hybrid-working pattern of 2 days office based / 3 days home based (or fully office based if preferred). Allocated office days for this role are Mondays and Tuesdays.

Please apply with a CV and covering letter addressed to Human Resources (Word or PDF format only) via the ‘APPLY NOW’ button detailing how you meet the requirements outlined above for this role by Wednesday 23rd April 2025.

Bloomsbury reserve the right to close the role early if we exceed the required number of applications.

Bloomsbury Benefits

As well as a fantastic opportunity to join a global award-winning organisation, Bloomsbury offers the following competitive benefits package:

Working Pattern

• Hybrid working pattern of: 2 days office based / 3 days home based (or fully office based if preferred)

Holidays

• 25 days holiday
• 3.5 days Christmas company holiday

Other Benefits

• Two paid Personal Wellness Days
• Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 30 minutes earlier in the week
• Work Anywhere Fortnight - For two weeks of any calendar year. The minimum period for Working Anywhere is one week, the maximum period is two weeks.
• Season Ticket Loan
• Share Save Scheme
• AXA Healthcare Plan (Private Medical Insurance)
• Peppy Health App
• In-house Doctor
• Eye Care Voucher Scheme

Company culture – Employee Voice Meetings, Staff Networks (Bloom, Accessibility, Mental Health, Pride, and Parents, Guardians and Carers, Multi-Faith) and 14 Mental Health First Aiders trained across the UK offices, Publishing Events and access to free Publishing Resources

For additional benefits see our website.

Bloomsbury is a place where anyone of any background, race, ethnicity, religion, sexuality, gender identity, age, ability, or socio-economic status can thrive, feel comfortable, and be heard and accepted. We are an equal opportunities employer and welcome applications from all sections of the community.

Please include in your application that you found this role through Creative Access.

We are willing to make any reasonable adjustments throughout the recruitment process, please flag to the recruitment team if required

Applicants must have the legal right to work in the UK.