Social content executive

Salary: £28,860 (London Living Wage) to £30,999, depending on experience

Location: Two days a week (Monday & Tuesday) working from central London office, three days home/remote working. Availability & access to office every day, if preferred.

Working hours: 37.5 hours per week, Monday to Friday, unless client demands necessitate. Occasionally, travel may be required, and expenses will be covered. Flexible working options are available.

Start date: ASAP

Love TikTok, Instagram and internet culture? Join a creative PR agency creating social-first content for purpose-led campaigns.

We are Kindred. A creative PR and communications agency delivering positive change. For us, positive change is serious business. We believe strong purpose and strong performance aren’t mutually exclusive. We work with brands and organisations that want to achieve both. And we’re serious about how we do it. We create campaigns that have the power to improve the lives of people, strengthen communities and enhance the wellbeing of the world. Positive change has been our focus for 25+ years, and we know that doing it properly requires experience, craft and commitment. That’s why positive change runs through everything we do like a message through a stick of rock.

We are looking for a creative, social-first content producer at the start of their career to join our design and social media team to create scroll-stopping content which earns attention for a diverse mix of clients.We believe that making positive change for people and the planet is something that every brand and organisation can, and should, be doing. At Kindred, our work helps to improve financial wellbeing, encourages people to upskill to better their future, highlights the climate impacts of the fashion industry, and supports underserved communities. We’re looking for someone cares about purpose-led communications and wants to use their skills for good.

We want to hear from candidates who are chronically online– someone who takes cultural moments, killer insights and sharp messages and turns them into creative content that stops someone scrolling. You'll be hands-on with the edit, obsessed with the hook, and always thinking about what makes someone stop scrolling. From cuts that grab attention in seconds, to content ideas that are ahead of the curve, this role is an opportunity to help shape the social presence for our clients.

Main responsibilities

• Content ideation and creation: Proactively bringing new platform-native ideas and content concepts to the team and your clients and then bringing these to life through quick editing and creation using native platform edit functions and tools/platforms like CapCut and Canva.
• Copywriting for social: Writing compelling, relatable, human captions and social copy, adapting tone for different audiences and platforms.
• Trend and culture spotting: Keeping your finger on the pulse of the latest trends, memes, formats and audios to make timely, trending content recommendations.
• Content planning and scheduling: Maintaining the content calendar and mapping when content should go live for maximum cultural relevance and impact.
• Content shoots: Working with the rest of the social media team and client teams to plan and attend shoots, shaping the outputs in advance to maximise the volume of content captured.
• Community engagement: Monitoring comments, DMs and mentions across platforms, responding promptly and using these insights to shape future content ideas and plans.
• Reporting: Tracking what works, doubling down on what resonates, and reporting on channel and content performance monthly, providing clear commentary and recommendations.
• Client communication: Strong written and verbal communication skills with the ability to pitch ideas to clients in a clear, professional manner, adapting your tone and style to the client and situation.
• Collaboration: Working closely with creatives, designers and social media specialists to shape ideas and bring suggestions to life.

You:

• Live and breathe social media. Whether you’re a self-proclaimed meme lord, have a hyper-fixation with a niche internet community or your TikTok consumption tops 4 hours a day, you’ll be across all the latest trends and content formats.
• Are experienced in making content for TikTok and/or Instagram (either for a brand or your own channels) using native platform tools, CapCut, or similar.
• Have a strong grasp of how to tell a story in short-form video – first-frame hooks, structure, pacing, CTA, etc.
• Are agile and able to react quickly to jump on trends and create assets that are timely and relevant.
• Can prioritise and manage multiple tasks with different deadlines across different clients.
• Will be able to pitch your ideas to clients in a clear, concise manor with support from your team, and able to secure their buy-in.
• Are a team player – collaborative, curious and open to feedback. You like bouncing ideas around and are willing to throw ideas into the mix.
• Want to use your skills for good and be part of an agency delivering positive change.
• Might have experience designing in Canva (not essential)
• May be comfortable filming yourself and being on camera (not essential)

We're a Disability Confident employer, and welcome applicants from all backgrounds. If you require reasonable adjustments as part of the interview process, please let us know.

A sample of our benefits:

• 25 days holiday, increasing by 1 day for each full year worked (up to a maximum of 30)
• Company pension
• Private Medical Insurance
• Flexible working (core hours and remote working)
• Comprehensive staff training programme
• Cycle to work scheme
• Optional sabbatical after 3 years (up to 3 months, one third paid)
• Monthly socials, and annual summer and winter parties
• Changemaker of the month award scheme with prizes for stand-out performance

To apply: To be in with a chance of joining our talented PR team, please send your CV and include examples of content if you’ve created, if possible, along with a covering letter.

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please make sure that you state in your application that you found this role via Creative Access.