Social media & digital executive

Salary: £30,000 to £40,000, depending on experience

Location: London

Contract type: Full-time, permanent

Start date: ASAP

Capture cultural moments and scroll-stopping content, and drive audience growth at this dynamic creative consultancy.

Founded by Katy Wickremesinghe, the KTW Group which includes KTW, The Wick and the Katy Wickremesinghe brand, operate at the intersection of business, art, culture and luxury. We are a hybrid platform and strategic consultancy focused on community, creativity and commercial impact. Our driver is to build meaningful connections across the arts, cultural institutions and global brands connecting them with culturally curious audiences.

We are seeking a creative and driven social media & digital executive to join our growing consultancy practice and platform. The successful candidate will create content across multiple streams (Instagram, YouTube, website), developing, executing, and managing engaging multi-channel content across social media and digital platforms, increasing brand awareness, driving traffic, and fostering community engagement for The Wick and its founder.

This role suits someone with proven experience in digital publishing or the cultural/creative industries. You will need exceptional organisational skills, attention to detail, a can-do attitude, and a personable manner. A capable writer with visual sensibility, you will be both technically skilled and client-facing, with the ability to capture cultural moments and translate them into impactful digital content.

As The Wick is a busy events-led content business and thought-leadership consultancy, the role requires keeping abreast of the London and international art market calendar and exploiting opportunities as they arise.

Responsibilities

Social media & community management

• Develop and execute content strategies across Instagram, TikTok, YouTube, LinkedIn, and other platforms.
• Manage daily posting, caption writing (with editorial help from the team), scheduling, boosting and engagement.
• Plan and manage the social media calendar across all KTW | The Wick | Katy brands as there is continuous interaction between all three. A virtuous circle.
• Monitor trends, competitor activity, and cultural conversations to identify content opportunities.
• Foster community engagement by responding to comments, messages, and feedback.

Content creation & publishing

• Produce and edit engaging social media assets, including reels, stills, films, and written copy.
• Design and produce e-vites for KTW Group events and exhibitions.
• Ability to source and take luxury style images from images and Katy as founder in exhibition context.
• Capture content at events, exhibitions, interviews, and launches.
• Script, film, and edit digital content (video, podcast, social clips).
• Manage content uploads across website, newsletters, and YouTube.
• Ensure consistency with brand voice, visual identity, and style guidelines.
• Initiating a content page and driving a page for the Katy brand e.g. TikTok.
• Responsible for driving a new podcast for the Katy brand with external freelancers to produce the final product.

Digital marketing & analytics

• Develop and implement growth strategies with measurable targets.
• Track and report on social media and digital performance (Google Analytics, Agency Analytics) through a monthly session back to the wider team.
• Optimise content for reach and engagement through SEO and keyword strategies.
• Suggest data-driven improvements to digital campaigns and audience development.
• Ability to assess and implement safety precautions around channels.
• Scope and begin to implement AI functionality into the products we use.

Website & newsletter management

• Maintain and update website content (WordPress or similar CMS).
• Plan, draft, and send digital newsletters (Mailchimp or equivalent).
• Ensure smooth coordination of content meetings and alignment of digital outputs.
• Manage and book external editors, writers, freelancers and content contributors.

Cultural engagement & representation

• Monitor industry trends, publications, and cultural news (e.g. Apollo, Forbes 30 Under 30, Wallpaper* design issues) for Katy and the team.
• Flag and feed content ideas into The Wick’s editorial strands (e.g. Monday Muse, Spotlight, Objects of Desire, The Wick List).
• Attend and document a minimum of 3 evening events/private views per week.
• Maintain awareness of key players, fashion moments, and luxury brand launches.
• Build and maintain networks across the creative and cultural industries.

What we are looking for

You will have:

• Experience working in a content creation capacity.
• Strong editorial judgement with the ability to translate cultural moments into engaging content.
• Aptitude and understanding for the clear aesthetic already built by The Wick which is based on an intersection of luxury and high fashion and contemporary art gallery.
• Specific content creation ability (reels, moving image content and stills).
• Bachelor’s degree in arts/humanities (e.g. art history, marketing, journalism, communications).
• Proven experience in social media management, content creation and community building (ideally in culture, creative industries, fashion, luxury or media).
• Strong visual and written communication skills with excellent grammar and spelling.
• Proficiency in content creation and management tools (Canva, Adobe Creative Cloud, Later or equivalent).
• Experience in video editing (Premiere Pro, DaVinci Resolve), photography (Lightroom, Photoshop), and motion graphics (After Effects desirable).
• Familiarity with CMS (WordPress or similar) and newsletter tools (Mailchimp or equivalent).
• Knowledge of SEO, analytics, and digital performance tracking.
• Ability to work independently in a fast-paced environment while collaborating effectively with a team.
• Enthusiasm for attending events and actively engaged with cultural moments.

You will be:

• Deeply passionate about the creative industries and visual arts, with strong awareness of cultural calendars, art fairs, and who’s who in the art world.
• Curious and plugged into industry news (e.g. Forbes 30 Under 30, Apollo, Wallpaper*), able to flag opportunities for The Wick’s content strands and new business.
• Confident attending and documenting private views, launches, and cultural events (c. 3+ evenings per week), representing the brand professionally.
• Digitally fluent, constantly scanning Instagram, newsletters, and competitor activity for inspiration and opportunities.
• Collaborative, personable, and client-facing, with polished presentation skills.
• Highly organised and detail-oriented, able to juggle multiple projects in a fast-paced environment.
• Proactive, self-sufficient, and motivated to grow with a dynamic consultancy and platform.

Ways of working

• Based at our office at 180 Strand, with flexibility for 1 day per week WFH.
• Attendance required at events and cultural moments (including evenings and some weekends).
• Collaborative team culture with regular content and strategy meetings.
• A proactive, self-sufficient working style with strong forward-planning skills.

Benefits

• Pension contribution
• Healthcare
• Generous annual leave plus bank holidays, increasing with years of service
• Performance bonus tied to engagement and follower growth across channels
• Co-working access at 180 The Strand, a leading creative hub
• Art membership after one year of service (e.g. Tate, Art Fund)
• A front-row seat in shaping the intersection of culture and commerce
• The chance to influence the growth of a pioneering hybrid business at a formative stage
• The opportunity to make a meaningful impact within the cultural community
• A tight-knit, dynamic and creative working environment
• Ongoing professional development and career growth opportunities
• Direct access to high-profile arts, culture and talent networks

To apply

Please send the following to the recruitment team via the 'Apply' button:

• CV
• Cover letter
• Sample week of The Wick Instagram
• Reel showcasing an exhibition you find exciting

Why join us?

This is a unique opportunity to join a purpose-driven business committed to cultural advocacy and creative innovation. If you’re passionate about connecting audiences to the arts, shaping cultural conversations, and growing your career at the intersection of art, culture and luxury – we’d love to hear from you.

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please state in your application that you found this role through Creative Access.