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Closing date for applications: 14th August 2024Salary: £30,000–£34,000 dependent on experience and location (+bonus +benefits)&nbsp;Do you have experience of delivering high-quality and multi-channel marketing campaigns, either in publishing or beyond? Explore this junior-level role with a leading Hachette UK division.&nbsp;Hodder Education is the home of accessible, future-proofed educational resources where we put students, teachers and parents at the heart of everything we do. Our goal is to help every teacher and learner across the globe to succeed by creating and delivering high-quality content and support.Hodder Education is a division of Hachette UK, one of the largest publishing groups in the UK, with 12 publishing divisions and over 60 imprints. Everyone here is proud to be in the business of opening doors and minds.&nbsp;ResponsibilitiesPlanning, budgeting and reporting<ul><li>Create and deliver marketing plans, in line with allocated budget, that enable products to meet (and exceed) agreed sales targets</li><li>Manage marketing budgets and maximise return on investment for all marketing activity</li><li>Analyse and report on results against sales targets and KPIs</li><li>Review and amend plans based on performance and feedback</li></ul>Campaign management<ul><li>Produce high quality, on-brand marketing collateral and toolkits</li><li>Implement multi-channel campaigns across all stages of the funnel to drive engagement and sales</li><li>Maintain and optimise the online presence of the product portfolio across the Hodder Education ecommerce sites, Amazon and social media</li><li>Keep up to date with marketing best practice to bring innovation and creativity to campaigns</li></ul>Data<ul><li>Use the CRM to analyse and segment data sets to enable cross-sell and upsell</li><li>Deliver targeted messaging and campaigns for each segment</li></ul>Market intelligence<ul><li>Develop and maintain in-depth knowledge of market conditions and competitor activity</li><li>Undertake regular market research through surveys and focus groups, using insights to inform strategy, product development and marketing plans</li></ul>Partnerships<ul><li>Identify and develop relationships with key influencers, leading schools and other educational organisations to enhance brand and marketing activities</li></ul>&nbsp;Knowledge, skills and experience<ul><li>Experience in producing high quality marketing campaigns across multiple channels, which have generated engagement, revenue, profit and customer loyalty</li><li>Experience of working in a fast-paced environment and collaborating with internal and external stakeholders at all levels</li><li>Previous marketing experience in publishing or retail is desirable but not essential</li><li>Marketing campaign planning, execution and reporting</li><li>Digital marketing and social media best practice</li><li>Commercial awareness and budget management</li><li>Data analysis and manipulation</li><li>Strategic thinking</li><li>Problem solving skills</li><li>People and stakeholder management</li><li>Excellent oral and written communication skills</li><li>Proofreading and copywriting skills</li><li>Computer literacy, including Microsoft Office</li><li>Able to manage multiple tasks and projects simultaneously</li><li>Able to work independently with initiative and collaboratively as part of a team</li><li>Organised</li><li>Flexible</li><li>Creative</li><li>Customer-focused</li></ul>&nbsp;This role can be based at our London office, or at any of our regional offices in Sheffield, Edinburgh, Newcastle, Manchester or Bristol, with a blend of in-office (3 days) and homeworking (2 days) per week.Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit&nbsp;<a href="http://www.booktradeentrysupport.org/" target="_blank">www.booktradeentrysupport.org</a>Please include in your application that you found this role through Creative Access.

Carmelite House

Hachette UK

Marketing executive (12 months fixed term)

Closing date for applications: 16th August at 11.59pmBursary: £19,059 (will consider LLW for candidates based in London)Typical working hours: 9am – 5pm, Monday – Friday (35 hours per week working remotely with 1hr lunch unpaid)Contract duration: 12 monthsStart date: September 2024&nbsp;Learn more about how this long-running reading charity uses marketing, design and communications to deliver its annual campaign and year-round engagements through hands-on experience in this traineeship.<a href="https://www.worldbookday.com/" target="_blank">World Book Day</a> is a small charity working to make sure that&nbsp;more children, from all backgrounds, develop the life-long habit of reading for pleasure. In this opportunity, the organisation will be welcoming a creative, innovative and dedicated trainee marketing and design assistant to its small team. You’ll have the opportunity to develop your skills and experience in visual design, marketing and communications.As this is a trainee role, you’ll be supported to develop your skills and knowledge as part of the team delivering World Book Day’s annual campaign and year-round activities. You will work closely with the manager for World Book Day and the digital and content marketing executive. You’ll contribute to improving levels of reading and book ownership – particularly amongst disadvantaged children – across the UK and Ireland.Please include two pieces of design work in your application –&nbsp;see more details on how to apply below.&nbsp;What you will learn<ul><li>Develop your design skills to create visual assets (presentations, social media assets, email campaigns, printed materials, documents and resources)</li><li>Develop your writing, designing and email communications for different audiences</li><li>Designing comms and marketing materials for partners; publishers, libraries, literacy charities, booksellers, schools and early years settings</li><li>Develop your reporting and analysis skills; recording and analysing statistics from the World Book Day website, email comms and social media channels.</li></ul>&nbsp;Key activities<ul><li>Developing your design skills to create visual assets (presentations, social media assets, email campaigns, printed materials, documents and resources) that embody the World Book Day brand and strengthen its visual identity</li><li>Contributing to the protection of the World Book Day brand; working with our commercial and charity partners to ensure assets and promotional activity adheres to the charity’s Trademark and brand guidelines</li><li>Assisting with the World Book Day website; designing, planning, writing and scheduling assets and content, working with the website content management system (CMS)</li><li>Writing, designing and scheduling social media posts for World Book Day’s channels and monitoring and engaging with audiences and partners</li><li>Writing and designing email communications for different audiences</li><li>Designing comms and marketing materials for partners; publishers, libraries, literacy charities, booksellers, schools and early years settings</li><li>Developing your creative ideas, keeping informed about digital marketing trends and innovative ways to design and deliver digital content</li><li>Supporting World Book Day’s reporting to partners (collecting stats, screenshots, info throughout the campaign)</li><li>Developing your reporting and analysis skills; recording and analysing statistics from the World Book Day website, email comms and social media channels</li><li>Raising POs for promotional materials and design costs</li><li>Meeting attendance as required, recording the minutes and reporting on general and specific activities.</li></ul>&nbsp;What we're looking forYou will receive full training in World Book Day's systems and be supported to develop skills in the areas in the job description, but please refer to your experience and suitability for the role based on the following:<ul><li>You may have a qualification in art, graphic design or marketing, and/or a portfolio of your marketing and design projects</li><li>You will have the capacity and ambition to develop your expertise in design packages: Adobe Photoshop, Illustrator and InDesign and Canva and experience of Microsoft package (Outlook, Word, Excel &amp; PowerPoint)</li><li>Experience is not essential but could be in one or more of the following areas: design marketing, digital or social media marketing/promotion, online content provision; publishing/bookselling</li><li>You will have a good eye for design and attention to detail</li><li>Ability to demonstrate a commitment to World Book Day’s values: integrity, innovation, collaboration, respect, fun and celebration, all children reading for pleasure</li><li>Confident written and verbal communication and interpersonal skills</li><li>The ability to organise and prioritise tasks and deadlines</li><li>A self-starter with a strong work ethic, able to work effectively from home.</li></ul>&nbsp;To apply<ul><li>Log in to your Creative Access account or register today to apply for this opportunity</li><li>Upload your CV, two examples of your design work that you are particularly proud of, and a short cover letter (approximately 750 words) telling us why you're interested in the role and how you could meet the role description and requirements</li><li>You may include an external link to your two design work examples, or enclose this in the same document&nbsp;</li><li>Applications without a tailored cover letter will not be accepted</li><li>Once submitted, you can no longer amend your application, so proof-read carefully</li><li>Do not contact the company directly</li><li>Please email any queries about this role to Creative Access at this address:&nbsp;<a href="mailto:recruit@creativeaccess.org.uk" target="_blank">recruit@creativeaccess.org.uk</a></li></ul>&nbsp;This opportunity is only open to individuals from a group that is under-represented in the creative industries. This includes, but is not limited to Black, Asian and ethnically diverse candidates, disabled people,&nbsp;those undergoing gender reassignment / transitioning&nbsp;and individuals from lower socioeconomic backgrounds.The successful candidate for this opportunity will also participate in a Creative Access support programme that sits alongside workplace training. This includes a programme of induction training, monthly masterclasses, wellbeing support, buddying / mentoring and more.

World Book Day

Trainee marketing and design assistant

2 Comms / Marketing / PR Opportunities in Edinburgh, UK