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Closing date for applications: 14th August 2024Salary: £30,000–£34,000 dependent on experience and location (+bonus +benefits)&nbsp;Do you have experience of delivering high-quality and multi-channel marketing campaigns, either in publishing or beyond? Explore this junior-level role with a leading Hachette UK division.&nbsp;Hodder Education is the home of accessible, future-proofed educational resources where we put students, teachers and parents at the heart of everything we do. Our goal is to help every teacher and learner across the globe to succeed by creating and delivering high-quality content and support.Hodder Education is a division of Hachette UK, one of the largest publishing groups in the UK, with 12 publishing divisions and over 60 imprints. Everyone here is proud to be in the business of opening doors and minds.&nbsp;ResponsibilitiesPlanning, budgeting and reporting<ul><li>Create and deliver marketing plans, in line with allocated budget, that enable products to meet (and exceed) agreed sales targets</li><li>Manage marketing budgets and maximise return on investment for all marketing activity</li><li>Analyse and report on results against sales targets and KPIs</li><li>Review and amend plans based on performance and feedback</li></ul>Campaign management<ul><li>Produce high quality, on-brand marketing collateral and toolkits</li><li>Implement multi-channel campaigns across all stages of the funnel to drive engagement and sales</li><li>Maintain and optimise the online presence of the product portfolio across the Hodder Education ecommerce sites, Amazon and social media</li><li>Keep up to date with marketing best practice to bring innovation and creativity to campaigns</li></ul>Data<ul><li>Use the CRM to analyse and segment data sets to enable cross-sell and upsell</li><li>Deliver targeted messaging and campaigns for each segment</li></ul>Market intelligence<ul><li>Develop and maintain in-depth knowledge of market conditions and competitor activity</li><li>Undertake regular market research through surveys and focus groups, using insights to inform strategy, product development and marketing plans</li></ul>Partnerships<ul><li>Identify and develop relationships with key influencers, leading schools and other educational organisations to enhance brand and marketing activities</li></ul>&nbsp;Knowledge, skills and experience<ul><li>Experience in producing high quality marketing campaigns across multiple channels, which have generated engagement, revenue, profit and customer loyalty</li><li>Experience of working in a fast-paced environment and collaborating with internal and external stakeholders at all levels</li><li>Previous marketing experience in publishing or retail is desirable but not essential</li><li>Marketing campaign planning, execution and reporting</li><li>Digital marketing and social media best practice</li><li>Commercial awareness and budget management</li><li>Data analysis and manipulation</li><li>Strategic thinking</li><li>Problem solving skills</li><li>People and stakeholder management</li><li>Excellent oral and written communication skills</li><li>Proofreading and copywriting skills</li><li>Computer literacy, including Microsoft Office</li><li>Able to manage multiple tasks and projects simultaneously</li><li>Able to work independently with initiative and collaboratively as part of a team</li><li>Organised</li><li>Flexible</li><li>Creative</li><li>Customer-focused</li></ul>&nbsp;This role can be based at our London office, or at any of our regional offices in Sheffield, Edinburgh, Newcastle, Manchester or Bristol, with a blend of in-office (3 days) and homeworking (2 days) per week.Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit&nbsp;<a href="http://www.booktradeentrysupport.org/" target="_blank">www.booktradeentrysupport.org</a>Please include in your application that you found this role through Creative Access.

1 Comms / Marketing / PR Opportunity in Scotland