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Closing date: 10th July 2025Salary: £32,375 per annumDepartment: Sales Operations (Commercial)Reports to: Audience managerLocation: London / Manchester / Leeds / Bristol / Glasgow We are looking for a data-driven, strategic and curious audience and programmatic analyst to join our growing digital offering at C4.The Sales Operations team is responsible for the creation and delivery of maximising revenue across all delivery methods of viewing within the 4Sales portfolio across linear, VoD and Social. The team is required to deliver exceptional levels of service to Sales and customers, manages deal delivery and creates value through innovative systems, working practices and new trading opportunities. The department works with several external vendors and key stakeholders across the business to develop roadmaps, ensure smooth operations and troubleshoot issues. &nbsp;They also provide answers to content, data, forecasting and operational questions.The role involves developing data-backed audience strategies that drive performance and efficiency across our digital media ecosystem. The analyst will push forward our attribution solution and seek optimisation strategies for our programmatic solutions. They will work with our established audience tools such as our CDP, Data Clean Room and attribution solution, but also help to onboard new technologies and data tools to further enhance the audience product. The analyst will drive traction within the Sales Teams and across C4 by looking at patterns and delivering actionable audience insight.The analyst will be analysing performance data direct from the C4 Ad Server to understand DSP behaviour around PMP deals and drive efficiency and recommendations for a floor price that should fluctuate based on demand. &nbsp;They will also provide a support role in managing the day-to-day PMP campaigns for agencies and trading desks. There is a significant external facing element to the role that requires close collaboration with our trading partners, DSPs and data solution vendors.The role requires a person with proven technical ability and the ability to demonstrate the value of audience and programmatic campaigns to agencies. It is also essential to have an aptitude for problem solving. KEY RESPONSIBILITIES<ul><li>Build and manage audience segments using any combination of first, second- and third-party data.</li><li>Provide strategic thinking on audience design and targeting logic.</li><li>Work closely with the Audience Manager to build out effective workflows in relation to audience targeted campaigns and troubleshoot issues.</li><li>Develop audience strategies for both direct and programmatic campaigns to evaluate performance and provide recommendations for improvement.</li><li>Enhance and develop our Attribution solution to best in class.</li><li>Analyse performance data from the ad server to identify insight and opportunities.</li><li>Maintain and grow strong relationships with Data and Programmatic partners.</li><li>Optimise and drive efficiency gains through the workflow and campaign set up processes.</li><li>Ensure yield maximisation and operational ad delivery efficiency.</li><li>Build excellent relationships with the Direct Sales and Operations teams.</li><li>Be flexible and passionate about getting the job done and the demands of a changing media landscape.</li></ul> JOB FACTORSTechnical &amp; Professional Skills&nbsp;<ul><li>Understanding of audience segmentation across Digital landscape.</li><li>Good knowledge of the programmatic landscape and the roles of the major tech players.</li><li>Ability to collect, analyse and interpret data to make informed decisions about audience taxonomy, PMP pricing and the delivery of campaigns across our digital products.</li><li>Understanding of working with external and internal support teams to manage solutions through various teams and levels to resolution.</li><li>Strong communication and interpersonal skills to communicate effectively with both technical and non-technical audiences.</li></ul>Autonomy/Judgment/Decision Making<ul><li>Ability to work with little supervision within guidelines.</li><li>Plan and prioritise time effectively to meet all goals and deadlines.</li><li>Manage the demands of the technology roadmap and balance with agency expectations.</li><li>Communicate messages to market appropriately.</li></ul>Relationship Management<ul><li>Comfortable leading cross-functional projects with multiple stakeholders and shifting priorities.</li><li>Able to develop effective external and internal relationships.</li><li>Develops and maintains effective relationships with agencies.</li><li>Ability to uses mediation skills when required.</li></ul>Complexity/Problem Solving<ul><li>Resolves day-to-day technical issues with partners.</li><li>Monitors campaigns for accuracy of delivery, ensures that inventory is optimised with minimal wastage.</li><li>Time management - able to juggle and prioritise tasks according to strict deadlines.</li></ul>Business Impact/Strategic Perspective<ul><li>Understands the strategic aims of the department and how they relate to this role.</li><li>Strong storytelling and presentation skills and able to influence non-technical stakeholders.</li></ul> ESSENTIAL EXPERIENCE &amp; SKILLS<ul><li>Highly proficient in spreadsheet analysis and articulating key information to the sales team.</li><li>Experience with data platforms and the programmatic ecosystem.</li><li>Ability to liaise on technical, operational and sales driven agendas with stakeholders.</li><li>Experience working with decisions makers at a range of levels and in different disciplines.</li><li>Proven experience in Ad Sales / Ad Technology.</li><li>Experience of multi-screened ad delivery.</li><li>Advanced MS Excel and PowerPoint.</li><li>High levels of attention to detail, particularly with numerical data.</li><li>Proven account management experience.</li><li>Ability to negotiate effectively with clients.</li></ul> We welcome and encourage applications from candidates who are under-represented in the creative industries.&nbsp;Please state in your application that you found this role through Creative Access.&nbsp;

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Channel 4

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Audience and programmatic analyst

Closing date: 6th July 2025Salary: £27,125.00 per annum&nbsp;Reports To: Campaign LeadDepartment: Sales OperationsLocation: London / ManchesterStatus: FTC until 02/12/2025 (Secondment if internal)Job Grade: P3 Channel 4's Campaigns Operations team is hiring a detailed and proactive assistant.The key function of the Sales Department is to generate the maximum amount of revenue from Channel 4’s programmes and products and on behalf of UKTV and Discovery’s advertising opportunities. Whilst at the same time, delivering great customer service and working with the wider business to deliver the Channel 4 remit.It employs approximately 225 people who work across a range of related functions, including Agency &amp; Client Sales, Business Development, Digital, Partnership, Trading, Sales Development, and Campaign Operations. Most employees are based in London, but there are also growing sales teams in Manchester as well as an outsourced business in Dublin.The Campaign Operations Team is responsible for the creation and delivery of maximum revenue across all means of viewing. The purpose of the Campaign Assistant role within the Campaign Operations team is to book and administer both Linear and Digital campaigns in conjunction with the Airtime Sales team. This will be done under the guidance of a Campaign Executive. This level of service is to be attributed to all channels and platforms across our portfolio.The Campaign Assistant will help the Campaign Executive in all aspects of delivery and monitoring of deals to ensure the most efficient delivery of deals across all revenue streams. The most essential requirement is to ensure that the C4 sales department generates the maximum amount of revenue across all our revenue streams. Responsibilities<ul><li>To develop a thorough understanding of all trading aspects of the Channel 4 revenue flow.</li><li>To develop a thorough knowledge of all Linear and Digital booking systems.</li><li>To monitor the delivery levels of all Digital and Linear campaigns on a daily, weekly, monthly basis highlighting any anomalies.</li><li>To ensure all Digital and Linear activity is booked and adheres to the internal booking cycle.</li><li>To understand and prioritise any late Linear or digital problems highlighted by Airtime Sales.</li><li>Problem-solving throughout the month to maximise revenue for the channel.</li><li>Develop relationships with counterparts across all C4 Departments (including Airtime Sales &amp; Traffic) to ensure conflicting demands are met across all revenue streams.</li><li>Communicates both verbally and in writing with all internal departments across all disciplines.</li><li>Resolves routine airtime and digital problems at a campaign level.</li><li>Escalate more complex problems to line management.</li><li>Prioritise workload in conjunction with Campaign Operations Executives.</li></ul> Essential skills and experienceTechnical &amp; Professional Skills<ul><li>High level of accuracy and attention to detail.</li><li>Strong administration skills.</li><li>Experience of using online systems.</li><li>Ability to multi-task, prioritise and work to strict deadlines.</li><li>Experience in delivering excellent customer service.</li><li>Relevant experience in a TV Trafficking or campaign team role is a benefit.</li><li>Ability to work under pressure.</li><li>Previous experience of carrying out administrative duties.</li></ul>Autonomy/Judgement/Decision Making<ul><li>Ability to make judgement calls within a framework/guidelines.</li><li>Good PC skills (Word, Excel, Outlook).</li><li>Excellent communication skills.</li></ul>Relationship Management<ul><li>Experience in building and maintaining good internal &amp; external working relationships in order to support efficient working and maximise revenue.</li><li>Liaises continually with their exec and line manager team to ensure all time-sensitive tasks are covered.</li></ul>Complexity/Problem Solving<ul><li>The role requires an ability to adjust and learn quickly.</li><li>Business Impact/Strategic Perspective.</li><li>The role has deadline-critical daily objectives that must be adhered to.</li></ul> We welcome and encourage applications from candidates who are under-represented in the creative industries.&nbsp;Please state in your application that you found this role through Creative Access.&nbsp;

Campaign assistant

2 Channel 4 Opportunities