Playful Productions was founded in 2010 by Matthew Byam Shaw, Nia Janis and Nick Salmon. We are one of the largest independent theatre production companies in the UK.
Based in Covent Garden, our team of 21 has a wealth of experience spanning both subsidised and commercial theatre. We produce plays and musicals for the West End, Broadway and on tour, and have collaborated with companies including the National Theatre, the Royal Shakespeare Company, The Old Vic, the Bush Theatre, the Donmar Warehouse, the Almeida Theatre, the Royal Court Theatre, the Young Vic Theatre, Chichester Festival Theatre, Hampstead Theatre and Sheffield Theatres. We also provide general management and production accountancy services in London and on tour to other producers, currently for Wicked at the Apollo Victoria Theatre and Come From Away at the Phoenix Theatre, as well as booking all of our UK and international tours.
Our productions have received 27 Olivier Awards, 10 Tony® Awards, 8 Evening Standard Awards, 1 Oscar® nomination and 1 Grammy® nomination. We celebrated our 10th birthday in 2020.