About us
The Space Between is the challenger sports marketing agency for challenger brands, delivering strategy, creative, campaigns and partnerships to help brands accelerate growth through sport. We are set up to work with brands and rights holders who share that mentality. This mindset is at the heart of how we work and why we operate as a hybrid agency, combining the consistency of a specialist core team with the power of a Collective of diverse thinkers. We take a challenger mindset into our work and our culture. We respect, appreciate, and celebrate difference because, as Benjamin Franklin once said, “If everyone is thinking alike, then no one is thinking.”
Each year we donate 5% of profits to charities that are using sport for social good. For 2024-5, we are working with Carney’s Community, an incredible charity that transforms the lives of disadvantaged and excluded young people through boxing, fitness and mentorship.
Our agency values are DARE, BE REAL and ALL IN. BE REAL is about understanding that we are human and so are supportive and empathetic as a team. We embrace differences, are honest, kind and positive to enable everyone to be genuinely themselves.