Which?

Since 1957, we've evolved from a Bethnal Green garage operation, where testing kettles was our bread and butter, to a formidable force for consumer protection.

Which? stands as a not-for-profit champion, unwavering in our mission to protect consumers. We're driven by the ambition to make life simpler, fairer and safer for everyone. Through rigorous research that gets to the core of pressing consumer issues to our impartial advice that guides daily choices and, our tireless campaigning that influences policy and industry for the better — we're here to make positive change happen.

Our work is primarily funded by member subscriptions and endorsements of outstanding products and services. Businesses that meet our strict testing criteria may, for a fee, use our endorsement for promotion. We also earn commissions from retailer sites for featured products or services. Independence is our cornerstone; we remain uninfluenced by third parties and the promise of freebies.

Above all, our focus is on championing the consumer. We're their ally, advocating tirelessly and empowering them to be more powerful.

Read more about who we are and how we're structured