CRM executive - EXTEND

Closing date: 16th January 2025

Salary: £27,600 – £32,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Location: Office Base is London, Television Centre. This is a hybrid role and the successful candidate will balance office working with home working

Bring Bluey’s charm to inboxes worldwide as our CRM executive at BBC Studios!

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. 

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena. 

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

The CRM team sit within the Brands & Licencing division of BBC Studios, tasked with growing our addressable audiences across some of our key Brands such as Bluey, Doctor Who, BBC Earth and Top Gear. Our vision is to leverage world renowned content and data to deliver personalised experiences for consumers that builds long lasting relationships with our Brands. 

The role of the CRM Executive is to manage the curation and deployment of email marketing newsletters for the Bluey brand.  

Responsibilities

Campaign delivery

• Set up new email campaigns in the Salesforce Marketing cloud platform (ESP), source materials needed, check targeting rules and validate links before approving emails for delivery.
• On a daily, weekly and periodic basis perform relevant audit checks to ensure the integrity of the email marketing database.
• Ensure all email and website experience output is of the highest quality and complies with all relevant editorial guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures. 
• On a regular basis, and as required ad hoc, produce email performance reports to help improve performance and to inform investment decisions for your stakeholder brands.
• Ensure email QA process is clear and robust, mitigating operational risks.

Strategy and planning

• Support the CRM Manager in the operational delivery of the CRM campaign plan. 
• Ensure activity for the week is clearly planned and prioritised and track that all activity is delivered to schedule, budget and standards.
• Ensure all planned activity is aligned to the CRM strategy and our objectives. 
• Creation of an AB test (experimentation) plan to optimise performance.

Relationships and development

• Build strong relationships with both CRM teams and wider organisational stakeholders.
• Be the ‘go to’ person for all email campaign questions for your group of stakeholders; manage simple technical queries with our suppliers.
• Closely work on your personal development plan and focus on areas for personal growth.
• Be aware of developments in marketing, CRM and technology/digital trends and to ensure our email campaigns are best in class. 
• Supporting CRM Manager in onboarding and training of new junior colleagues such as training on our software and processes.

Life at BBC Studios

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found here.

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here.

Extend scheme

This role is advertised as part of our BBC Extend programme for disabled people. To apply for this role you should identify as deaf, disabled or neurodivergent and must meet either: the definition of disability in the Equality Act (2010), or the definition of disability in the Disability Discrimination Act (1995) if applying in Northern Ireland. You’re broadly defined as disabled under both acts if you have a physical or mental impairment that has a substantial and long-term negative or adverse effect on your ability to do normal daily activities. This definition includes both apparent and non-apparent conditions and impairments, and medical conditions such as Cancer, HIV or Multiple Sclerosis. 

We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, or have any questions about our BBC Extend programme, please contact the BBC Extend team.

The BBC are fully committed to providing workplace adjustments to help eliminate barriers in the workface that disabled people face. To do this, we have our own dedicated BBC Access and Disability Service that provides assessments and support throughout employment with us. If you are successful in applying for this role and require workplace adjustments, we will work with you to get your adjustments in place.

Please state in your application that you found this role through Creative Access.