Digital creative (copywriter and content creator)

Closing date: 10th November 2024

Starting salary: £30,502 (outside of London, with a £3k annual travel bursary) or £34,162 (inside London).

Contract term: This is a permanent, full-time contract.

Do you want to drive real-world change? Create compelling content, craft powerful campaigns and turn ideas into impact at this dynamic digital agency!

As a Digital Creative at Forward Action, you'll be at the forefront of creating compelling, action-oriented work that drives real-world change. You’ll bring your expertise in copywriting, content creation, creative strategy, and delivery to life as part of a nimble three-person project team, working alongside a Digital Strategy Manager (DSM) and Digital Strategist (DS). 

Together, you’ll cover everything needed to deliver high-impact projects that inspire action, renew and grow partnerships, and make a difference for the causes we support, including established non-profits like Oxfam and Greenpeace, and evolving organising like BiteBack 2030 and the Palestine Solidarity Campaign. 

As the creative lead in your team, it’s your role to ensure that our work consistently shines - whether you’re leading on creative yourself or guiding teammates to deliver to the highest standard. You’ll also play a key part in shaping how our creative approach evolves, harnessing the potential of new channels and trends while ensuring every piece of work is rooted in strategy and designed to deliver results for our partners.

What you’ll do

Creative strategy

• Collaborate with the Head of Creative to shape creative strategies that meet partner goals - whether that’s designing a high-converting engagement journey, framing Facebook ads, or mapping out a storytelling email campaign.
• Lead internal brainstorms to unlock the creative potential from your colleagues and develop innovative concepts for everything from lead generation tools to email appeals, always putting our partners’ goals and audiences at the heart.

Creative development

• Working with DSMs and the Head of Creative to design and co-facilitate creative workshops with partners, using Mural and other tools to spark innovative ideas, while you turn those ideas into impactful creative that drives change.

Copywriting

• Craft clear, compelling copy that mobilises supporters across channels - emails, ads, engagement tools, handraisers, and more. Your words will drive action and deliver results.
• Manage partner feedback with ease, ensuring edits improve the final product while staying true to our data-backed best practices.

Content creation

• Deliver visually engaging static and video ads using tools like Canva.
• Experiment with developing new content types to meet new trends and technologies.

AI prompt engineering

• Use effective AI prompting and programmes to streamline creative processes, save time, and enhance outputs. 

Ads setup & management

• Build and manage ads (primarily in Meta), ensuring targeting strategies are effective and always optimised for impact.

Builds & page setups

• Set up and quality-check landing pages in platforms like Engaging Networks, Impact Stack, and Blueprint (Forward Action’s proprietary platform), coordinating with Forward Action  and partner tech teams on more complex builds to ensure seamless launches.

Reporting & data analysis

• Analyse data from sources like Google Analytics and Engaging Networks, using insights to refine and optimise creative approaches. Your recommendations will help partners achieve bigger and bolder results.

Co-owner contributions

• Bring your creativity and insights to all-team meetings, actively supporting our collaborative culture and ensuring everyone’s voice is heard.
• As an employee owned company, every team member is also a co-owner and expected to play an active role in Forward Action’s strategic development and marketing.
• Deliver on Forward Action’s commitment to creating an anti-oppressive culture, for our co-owners and our partners. 

What we’re looking for

• 1+ years’ experience of writing and creating action-orientated digital content for campaigning or fundraising.
• A proven track record of writing content that drives action and achieves campaign goals.
• Understanding of email and social ads best practice, with experience of applying it to deliver results. 
• Expertise in social media ads, email strategy, and creating engaging content that mobilises people.
• A creative thinker with the ability to come up with new and engaging ideas that have cut-through.
• Strong project management skills with the ability to juggle priorities and manage feedback in a fast-paced environment to meet multiple deadlines.
• Passion for using digital tools to build a fairer, more progressive society.
• Enthusiasm for digital channels for communications, following trends and identifying how innovations can be harnessed to achieve social progress.

We know no one can bring every skill - here are a few extras that would be great to see:

• Familiarity with the charity sector or digital mobilisation.
• Experience with platforms like Engaging Networks, and building or managing paid social campaigns.
• Design and video editing skills for Instagram, TikTok, and other platforms.
• Basic HTML skills and comfort with mass email campaigns.
• A solid understanding of online user experience (e.g. how to lay out a web page to improve conversion rates)
• Experience working in the charity sector and / or experience working in an agency environment

Additional information

Salary: Under our Employee Ownership Trust model, all team members will also receive an equal share of the profits each year. The amount will depend on how much profit is made.

Hours: We work a 30-hour 4-day week, from Monday to Thursday. Please note - as this is a full time role, you are not permitted to undertake any additional regular paid work on the Friday. 

Location: You can work remotely from anywhere in the UK or use our office in London Fields, East London. You will need to be able to come to London once or twice a month for in-person meetings, otherwise most of our meetings are held via video conferencing and all our workflow is built to be remote-first.

If you want any more information about the role or just to have an informal chat about what to expect before applying, please reach out to our Head of Creative at anya@forwardaction.uk

Benefits

• Five weeks of holiday a year, plus the week between Christmas and New Year
• Generous parental leave policy
• Flexible working options and a good work-life balance, including our four day week

Forward Action is an employee owned company, so all employees are co-owners, who have an active voice in the direction of the company, and share in its successes. Read more about our benefits – including working hours, period policy and sustainable travel allowance – in the jobs section of our website.

At Forward Action, we’re committed to building a diverse and inclusive team. We believe that a variety of backgrounds, perspectives, and experiences strengthen our ability to create impactful work. If you’re passionate about what we do and excited about this role but don’t meet every qualification listed, we still encourage you to apply. We welcome applications from people of all backgrounds, particularly those from underrepresented groups, and are focused on building a workplace where everyone can thrive. 

Please include in your application that you found this role through Creative Access.