Marketing manager, partnerships

Closing date for applications: 4th November 2025

Salary: Starting from £43,094

Reports to: Marketing lead, streaming

Department: Marketing

Location: London

Grade: P1

Ready to take the lead on creative, insight-driven marketing campaigns? Join Channel 4 and bring bold, impactful partnership activations to life that fuel growth and shape culture across TV, streaming, and digital.

Channel 4 is here to create change through entertainment. This means creating change in the wider world through all of our activities: from TV, to streaming, social media and film – and our day-to-day roles at Channel 4. It’s the impact that we have on the UK. It’s why we exist. It’s why many of us work at Channel 4. Our vision is what each of us is striving to achieve on screen and off screen; in Bristol, Glasgow, Leeds, London, Manchester and across the UK. Our vision is to represent unheard voices, challenge with purpose, and reinvent entertainment. Since Channel 4 was created in 1982, we have been at the centre of national conversations and have been instrumental in creating a truly world-beating production sector and producing award-winning marketing. This is an exciting time to join Channel 4 as we work towards our Fast Forward strategy, building upon our strong track record for digital innovation and accelerating our digital and streaming growth.

The marketing manager will report directly to the marketing lead for streaming and partnerships and will be responsible for planning, developing and executing impactful partnership activations. The marketing manager will be expected to take on the ownership of the Always-On partnership plan, ensuring synergy and alignment across multiple media touch points and working with external teams to unlock creative excellence. They will be work closely with stakeholders across content, commissioning, press, media, and creative and, alongside the marketing lead, help Channel 4 to achieve ambitious growth targets.


Responsibilities

• The marketing manager, partnerships will actively contribute towards the overall streaming strategy by being an expert in their area, understanding the audiences they are reaching, having deep competitive knowledge and being accountable for day to day decision making, campaign management, delivery and reporting across a breadth of partnerships.
• The marketing manager is expected to contribute to strategic questions around partner audiences and the role of partners in building overall consideration for Channel 4. They should be comfortable working with data and insight and know how to convert this to strategies and plans that increase viewing.
• The marketing manager will act as the main point of contact with internal and external stakeholders and will lead multifunctional teams, often independently, to deliver partner campaigns. They will need to ensure strong, accurate communication and strategic alignment across all teams as well as with external production companies.
• The marketing manager must have strong creative judgement and know how to inspire and brief creative teams, in addition to strong analytical skills and a meticulous eye for detail when tracking the effectiveness of partner activity. They should be comfortable sourcing data from multiple sources, subsequently leading recommendations for corrective course actions and changes to deepen effectiveness.
• Leads the way when it comes to maintaining the day-to-day running of their area, ensuring that content planners are accurate and up-to-date and multiple workflows are delivering to deadline and to budget.
• As a marketing manager, depending on the role within the team, there may be line management possibilities of marketing executives (P3 banded roles)

Knowledge, skills & experience

• Proven partnership experience (broadcast, client or agency), with clear and demonstrable passion for both TV and marketing
• Strong project management skills, with the ability to independently lead multifunctional cross department teams to develop best-in-class work
• A good understanding and knowledge of social media, influencer marketing, digital and performance marketing and the role of comms.
• An ability to write clear insight-led briefs, and present these in a way that inspires creative teams to develop and deliver outstanding work that cuts through
• The ability to form a deep understanding of how Channel 4 partnerships contribute to driving brand consideration and streaming growth
• Strong creative judgement and ability to assess and critique ideas against objectives, providing clear and constructive feedback to build award winning and effective work
• Able to resolve problems and manage senior stakeholders, talent and production teams to stay on track
• Excellent relationship building and communication skills, able to build strong relationships with senior colleagues and with external teams to form long term, trusted relationships
• Awareness of commercial objectives and how the marketing campaigns can be structured to deliver commercial objectives (views) as well as brand measure (Brand health and consideration)
• If applicable in the role: the ability to nurture, coach and develop a direct report

Desirable

• Strong proven experience in partnership marketing ideally with good knowledge of the entertainment category
• Excellent organisation with strong project, people and time management skills
• Strong experience across some of: always-on partnership activity, social media campaigns, brand management
• Great communicator and collaborator, can simplify concepts to ensure business buy in and adapt styles to different stakeholders
• Used to managing multiple campaigns and activations at once and comfortable in a busy environment, juggling lots of priorities
• Analytical mindset, happy with excel and able to interpret media plans and reports
• Experience working with media agencies to plan and develop partnerships
• A creative thinker, happy to devise suggestions in changing situations and share opinions
• A passion for the entertainment and TV industry, awareness of Channel 4’s history and remit

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please state in your application that you found this role through Creative Access.