Media relations intern

Closing date for applications: 10th February 2025 at 11.59pm

Salary/bursary: Equivalent to £26,000 per annum

Start date: 3rd March 2025

Duration: 12 months

Working hours: 9am - 6pm

Discover the art of pitching, client relations, and campaign strategy with The 10 Group’s media relations internship.

The 10 Group is a fully integrated global marketing and communications agency that builds ambitious businesses and brands. The agency develops brave, simple strategies leveraging human-empowered technology. Its digital-first activations cut through the noise, commanding attention in news tickers and social feeds. The 10 Group produces a wide range of content, including films, social media assets, and design.

Recruiting in partnership with Creative Access, The 10 Group is seeking a passionate Media Relations Intern to support their marketing communications and newsroom teams. This role offers hands-on experience with an industry-leading PR team, involving tasks such as creating campaign media lists, outreach and relationship building with print, online and broadcast media and helping with organising UK and international campaigns. The intern will collaborate closely with the media relations and account management teams to ensure the successful delivery of media relations campaigns across a range of sectors.

Key activities

• Working in a live newsroom pitching to journalists across the UK and internationally
• Training in how to use journalist database and media monitoring tools
• Building media lists and conducting client research
• Identifying awards, events and speaking opportunities for clients
• Developing copywriting skills including social copy, press releases and pitching
• Participate in team meetings and gain exposure to the account management process
• Supporting with writing campaign reviews and sourcing coverage results
• Perform other duties as required by the team

What you will learn

Proficiency in using media tools

• Gain practical experience in using media databases and monitoring tools such as Muckrack, TV Eyes and Agility
• Experience in creating targeted journalist outreach lists
• An understanding of how to measure coverage success and write campaign reviews

Pitch creation and distribution

• Work with the team to draft press releases and pitches for journalist outreach.
• Gain experience calling and emailing journalists to land coverage.
• Assist in writing background briefing documents on media and securing interviews.
• Conduct background research to create newsworthy pitch ideas.

Client relations experience

• Gain firsthand experience working with clients, including listening in to meetings, drafting minutes, and managing status reports.
• Support research and brainstorming for new campaign ideas.
• Learn insights into how a successful client account operates.

Professional industry knowledge

• Obtain real-world experience and a behind-the-scenes look at how professional newsroom teams operate.
• Learn how to receive constructive feedback and implement revisions based on client or internal team input.
• Understand how to scan the news to identify new opportunities for clients.

Networking & industry exposure

• Collaborate with other departments, interacting with account managers, copywriters, social experts, and other team members, expanding your professional network.

What we're looking for

• A passion for storytelling.
• Strong attention to detail.
• Ability to multitask and manage time effectively in a fast-paced environment.
• Strong communication and collaboration skills.
• Willingness to learn new skills and get on the phone.

To apply

• Log in to your Creative Access account or register today to apply for this opportunity
• Upload your CV and cover letter as one document (applications without a tailored cover letter will not be accepted)
• Once submitted, you can no longer amend your application, so proof-read carefully
• Do not contact the company directly
• Please email any queries about this role to Creative Access at this address: recruit@creativeaccess.org.uk

This opportunity is only open to individuals from a group that is under-represented in the creative industries. This includes, but is not limited to Black, Asian and ethnically diverse candidates, disabled people, those undergoing gender reassignment / transitioning and individuals from lower socioeconomic backgrounds.

The successful candidate for this opportunity will also participate in a Creative Access support programme that sits alongside workplace training. This includes a programme of induction training, monthly masterclasses, wellbeing support, buddying / mentoring and more.