Sales & insights manager

Closing date: 24th November 2025 at 12pm midday

Salary: £41,000 per annum

Do you love analysing data and crunching numbers? Apply to this dynamic theatre company.

The Almeida is a London theatre company with a national and international reputation for producing work of the highest standard - achieving recognition through consistent critical acclaim, increasing national reach, international profile, full houses and breadth of audiences.

The sales & insights manager leads on the management and development of CRM database and ticketing system (Tessitura). They are responsible for reporting and in-depth analysis of sales and data with the aim of better understanding our audience and delivering creative, data led, and results driven marketing campaigns.

Responsibilities

CRM

• Lead on management of Almeida’s central CRM database, Tessitura, and act as principal point of contact with Tessitura for all system maintenance, development, and upgrades.
• Work closely with the Marketing and Development teams to maximise the use of our CRM systems and ensure they are fit for purpose and align with the goals of the organisation.
• Ensure the CRM provides an effective sales funnel and is an efficient sales process.
• Work with the Box Office Manager to set up on-sales for new productions and events.
• Update the information and content in TNEW (online booking system), working Box Office Manager to ensure a smooth sales path.
• Work with the Development team to enhance our insight into current and prospective supporters. In particular, working to support Membership recruitment and retention, to encourage donations.
• Work with the Marketing Manager to produce audience segmentation strategies.
• Help troubleshoot queries or issues, related to Tessitura filtering those that cannot be resolved internally through to the Tessitura support.
• Provide support to all of the key departments within the Almeida which generate and use data, including set up of users, and provide training as required.
• Be a key part of the Almeida’s GDPR team ensuring all our data collection and processing complies with all current and future data protection legislation.

Sales, insights and data

• Compile and deliver sales reports and analysis to relevant departments across the organisation, including senior and executive leadership, tailoring reports to suit a range of requirements.
• Monitor ticket inventory and introduce strategies for managing ticket holds.
• Provide up-to-date data analysis and reporting on marketing activities to help improve the effectiveness of campaigns.
• Use sales data analysis to advise the Director of Marketing and Communications on ticket pricing strategies.
• Manage our digital audience survey (Survey Monkey) and Arts Council data collection platform (Illuminate), collating and reporting on the results and evaluation of campaigns and audiences.
• Help guide the Almeida’s audience development strategy through customer research and data analysis relating to existing and new audiences.
• Support other departments with data collection and analysis.

Other duties

• Be jointly responsible for the accuracy of all marketing communications, maintaining the theatre brand at all times, and advocating for this across the organisation.
• Support the Marketing Manager with digital advertising.
• Help to develop and deliver marketing strategies to increase income from auxiliary sales such as merchandise and Almeida Café & Bar.

Knowledge, skills and experience

• Enthusiasm for theatre and the work of the Almeida.
• Significant experience of CRM and ticketing systems, ideally Tessitura.
• Digitally and technologically fluent, with understanding of relevant software and systems.
• Knowledge of in-depth ticketing data-analysis and reporting techniques.
• Highly numerate, with an interest in data and statistics.
• Experience of driving forward key audience development objectives.
• Strong attention to detail.
• A creative thinker, problem solver and confident decision maker.
• Excellent verbal and written communications skills.
• Ability and confidence in managing relationships with both internal and external stakeholders.

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please state in your application that you found this role through Creative Access.