Senior marketing executive, Factual

Closing date: 28th July 2025

Salary: Starting from £35,000

Department: Marketing

Reports to: Marketing lead

Location: Leeds or Manchester

Job grade: P2

Create campaigns that captivate new and returning Channel 4 audiences with this exciting opportunity based in Leeds or Manchester.

Channel 4 is here to create change through entertainment.

This means creating change in the wider world through all of our activities: from TV, to streaming, social media and film – and our day-to-day roles at Channel 4. It’s the impact that we have on the UK. It’s why we exist. It’s why many of us work at Channel 4. Our vision is what each of us is striving to achieve on screen and off screen; in Bristol, Glasgow, Leeds, London, Manchester and across the UK. Our vision is to represent unheard voices, challenge with purpose, and reinvent entertainment. Since Channel 4 was created in 1982, we have been at the centre of national conversations and have been instrumental in creating a truly world-beating production sector and producing award-winning marketing.

This is an exciting time to join Channel 4 as we work towards our Fast Forward strategy, building upon our strong track record for digital innovation and accelerating our digital and streaming growth.

As a Marketing Executive you are here to develop marketing campaigns for our new, scale up and returning shows. Raising awareness and converting this awareness to views both on linear and streaming. A Marketing Executive working in the campaigns team will typically manage a certain genre and be responsible for developing a mix of marketing campaigns; from promos that sit across our owned media estate all the way through to bigger campaigns with large paid media budgets.

Key responsibilities

• Will be focussed on a specific genre (e.g. Factual / Reality / Drama) and will be dedicated to making brilliant campaigns for shows in this genre, creating strong relationships with the commissioning department to enable quick turnaround.
• Will act as part of a team to be a pivotal contact with internal stakeholders and will coordinate multifunctional teams, to deliver multiple promo campaigns in a timely way.
• They will need to ensure strong communication and strategic alignment across all teams as well as with external production companies.
• They will work together with the Head of Marketing and the genre Marketing Lead to also create award winning paid media campaigns. Supporting priority shows with paid media, influencer, press and organic social plans.
• Will have a good audience understanding for the show concept, thoroughly understanding the insights from hooks and barrier research and working with the Marketing Lead to evaluate where any extra understanding is needed.
• Will develop strong creative judgement and will develop knowledge in inspiring and briefing creative teams, working directly with the campaigns planner.
• Will also have strong analytical skills and a meticulous eye for detail when tracking the campaign from multiple sources. We like to spot opportunities in how to further support shows in series.

Essential knowledge, skills and experience

Technical and professional skills

• Proven marketing experience (broadcast, client or agency).
• Clear and demonstrable passion for both TV and marketing.
• Understanding of the role of marketing within Channel 4 and a good knowledge of the Channel 4 network.
• Strong project management skills.
• A good understanding and knowledge of social media.
• Good relationship building and communication skills.
• Energy, passion, confidence and commitment.

Autonomy/judgement/decision making

• Strong creative judgement.
• Ability to assess and critique marketing ideas against campaign objectives.
• Able to manage upwards.

Relationship management (Internal, External, 3rd parties)

• Develop strong relationships with 4creative and Commissioning.
• Be the first port of call for promo marketing queries.
• Excellent communication skills.

Business impact/strategic perspective

• Awareness and commitment of the Marketing team’s wider objectives and role within the organisation.
• Awareness of commercial objectives.

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please state in your application that you found this role through Creative Access.