Audience and programmatic analyst

Closing date: 10th July 2025

Salary: £32,375 per annum

Department: Sales Operations (Commercial)

Reports to: Audience manager

Location: London / Manchester / Leeds / Bristol / Glasgow

We are looking for a data-driven, strategic and curious audience and programmatic analyst to join our growing digital offering at C4.

The Sales Operations team is responsible for the creation and delivery of maximising revenue across all delivery methods of viewing within the 4Sales portfolio across linear, VoD and Social. The team is required to deliver exceptional levels of service to Sales and customers, manages deal delivery and creates value through innovative systems, working practices and new trading opportunities. The department works with several external vendors and key stakeholders across the business to develop roadmaps, ensure smooth operations and troubleshoot issues. They also provide answers to content, data, forecasting and operational questions.

The role involves developing data-backed audience strategies that drive performance and efficiency across our digital media ecosystem. The analyst will push forward our attribution solution and seek optimisation strategies for our programmatic solutions. They will work with our established audience tools such as our CDP, Data Clean Room and attribution solution, but also help to onboard new technologies and data tools to further enhance the audience product. The analyst will drive traction within the Sales Teams and across C4 by looking at patterns and delivering actionable audience insight.

The analyst will be analysing performance data direct from the C4 Ad Server to understand DSP behaviour around PMP deals and drive efficiency and recommendations for a floor price that should fluctuate based on demand. They will also provide a support role in managing the day-to-day PMP campaigns for agencies and trading desks. There is a significant external facing element to the role that requires close collaboration with our trading partners, DSPs and data solution vendors.

The role requires a person with proven technical ability and the ability to demonstrate the value of audience and programmatic campaigns to agencies. It is also essential to have an aptitude for problem solving.

KEY RESPONSIBILITIES

• Build and manage audience segments using any combination of first, second- and third-party data.
• Provide strategic thinking on audience design and targeting logic.
• Work closely with the Audience Manager to build out effective workflows in relation to audience targeted campaigns and troubleshoot issues.
• Develop audience strategies for both direct and programmatic campaigns to evaluate performance and provide recommendations for improvement.
• Enhance and develop our Attribution solution to best in class.
• Analyse performance data from the ad server to identify insight and opportunities.
• Maintain and grow strong relationships with Data and Programmatic partners.
• Optimise and drive efficiency gains through the workflow and campaign set up processes.
• Ensure yield maximisation and operational ad delivery efficiency.
• Build excellent relationships with the Direct Sales and Operations teams.
• Be flexible and passionate about getting the job done and the demands of a changing media landscape.

JOB FACTORS

Technical & Professional Skills

• Understanding of audience segmentation across Digital landscape.
• Good knowledge of the programmatic landscape and the roles of the major tech players.
• Ability to collect, analyse and interpret data to make informed decisions about audience taxonomy, PMP pricing and the delivery of campaigns across our digital products.
• Understanding of working with external and internal support teams to manage solutions through various teams and levels to resolution.
• Strong communication and interpersonal skills to communicate effectively with both technical and non-technical audiences.

Autonomy/Judgment/Decision Making

• Ability to work with little supervision within guidelines.
• Plan and prioritise time effectively to meet all goals and deadlines.
• Manage the demands of the technology roadmap and balance with agency expectations.
• Communicate messages to market appropriately.

Relationship Management

• Comfortable leading cross-functional projects with multiple stakeholders and shifting priorities.
• Able to develop effective external and internal relationships.
• Develops and maintains effective relationships with agencies.
• Ability to uses mediation skills when required.

Complexity/Problem Solving

• Resolves day-to-day technical issues with partners.
• Monitors campaigns for accuracy of delivery, ensures that inventory is optimised with minimal wastage.
• Time management - able to juggle and prioritise tasks according to strict deadlines.

Business Impact/Strategic Perspective

• Understands the strategic aims of the department and how they relate to this role.
• Strong storytelling and presentation skills and able to influence non-technical stakeholders.

ESSENTIAL EXPERIENCE & SKILLS

• Highly proficient in spreadsheet analysis and articulating key information to the sales team.
• Experience with data platforms and the programmatic ecosystem.
• Ability to liaise on technical, operational and sales driven agendas with stakeholders.
• Experience working with decisions makers at a range of levels and in different disciplines.
• Proven experience in Ad Sales / Ad Technology.
• Experience of multi-screened ad delivery.
• Advanced MS Excel and PowerPoint.
• High levels of attention to detail, particularly with numerical data.
• Proven account management experience.
• Ability to negotiate effectively with clients.

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please state in your application that you found this role through Creative Access.