Content intern (product research, testing and writing)

Closing date for applications: Monday 30th March 2026

Salary: £3,108 for the 6-week internship

Location: London, hybrid working (Office days are every Tue, Thur in the first week of August and your first/last day)

Internship type: Summer, 6 weeks

Team: Content: Product Testing

Mentor/Supervisor: Michael Passingham

Interested in product reviews and consumer journalism? Spend six weeks researching products, analysing test results and creating content that helps people choose what to buy.

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. We help millions of people a month with our broad range of useful everyday advice. But did you know we were behind introducing laws around lead-free paint in children's toys in the '60s, seat belts in cars in the '80s and keeping cash machine withdrawals fee-free in the noughties? More recently we successfully campaigned to introduce a law to ensure scam victims are reimbursed if they are tricked into transferring money to fraudsters – a huge victory for consumers.

It's our brilliant people that make what we do possible. We're ambitious and collaborative, but also empowering and supportive, so you can bring your best self to work. Which? is a place where you can do great things, for yourself and the people of the UK.

Click here to find out more about working at Which? and view our Which? LinkedIn page.

Watch this video to find out more about the internship and hear from Michael.

About the Team

Product Testing delivers the research, testing and content that drive the reviews that Which? publishes for its 400,000+ members. We lab test thousands of products each year from laptops to lawnmowers and present the results in our magazines, on which.co.uk and on social media. Our research also supports our wider mission, for example, by uncovering unsafe or unsecure products and advocating on behalf of all UK consumers, not just our members. This work experience will give you an insight into Which? research processes and how we deliver content that helps consumers make better buying choices

Product Testing sits in Which?'s content division. It's a multi-disciplinary team consisting of Market Analysts (who research consumer markets to guide what we test and when), Scientific Advisors (who devise and manage our test programmes) and Content Owners (who project manage and write reviews and articles based on lab test findings).

You'll be working alongside more than 40 colleagues in Product Testing and will be buddied up with someone who knows the ropes. We'll try to adapt your internship experience to the areas you find most interesting, and some of the things you could learn in your time here include:

• How our market analysts research products and what techniques they use to choose what to test
• How product test programmes are devised to ensure they are accurate and relevant to consumer needs
• How to use data analysis tools to turn raw lab data into understandable test results that help consumers make the right buying decisions
• Take a mix of product reviews, advice guides and news stories from conception to publishing online or in our magazines.
• Learn important skills relating to print and online publishing including search engine optimisation, using AI tools and tailoring content for social media

Eligibility criteria:

You must be of school leaving age: You can leave school on the last Friday in June if you'll be 16 by the end of the summer holidays.

You should also meet at least two of the four skills/experiences listed below:

• Research experience to include knowledge of, and ability to select from a range of research methods.
• Experience in writing online or print content (eg, school newsletter, online blog).
• Experience using spreadsheets such as Google Sheets or Microsoft Excel
• Proven time management skills when juggling multiple deadlines.

Core skills that will be developed during the internship:

• Verbal communication
• Organisation
• Scheduling
• Navigating an office environment
• Customer focus
• Confidentiality
• Writing skills

Things we're looking for from our interns:

• Drive and passion
• Willingness to learn
• Good work ethic
• Interest in Which? and this area of work

Work Hours & Benefits

This will be a 6 week internship, which will consist of a 35 hour work week.

As much as we're looking forward to you joining our team, we also want to make sure this internship supports your development and learning goals - we're a workplace that respects and empowers our colleagues.

At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We want to receive applications from everyone. We believe that a diverse workforce helps us to understand and create a positive impact for consumers.

IMPORTANT To apply for this role, please submit a cover letter detailing the following (in two pages or less):-

• Please indicate how you meet the eligibility criteria outlined in the job description (see the ‘Eligibility criteria' section)
• Please share why you want to work at Which? and why you're enthusiastic about getting into the relevant industry.
• Using the STAR interview technique:
  • Describe a time when you had to quickly learn a new skill or adapt to a new situation in a professional or academic setting. How did you handle it?
  • Describe a time when you had to take initiative to solve a problem. How did you handle it?

Check out these handy hints and tips to help you make your application.

What happens next

If your application is successfully shortlisted, we will contact you to arrange an informal chat/interview. This will take place via TEAMS and consist of approx 30-45 minutes. Here are the questions we will ask you and feel free to bring along any you would like to ask us.

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please make sure that you state in your application that you found this role via Creative Access.