Digital assistant

Closing date: 17th March 2025 at 11.59pm

Salary: £25,956 per annum

Working hours: 9.30-5.30pm, Monday to Friday (some flexibility available in start and end times)

Location: Working from the office in London at least 3 days out of 5 per week

Start date: April 2025

Step into the digital realm supporting websites, CRM systems, and online experiences at Shakespeare's Globe!

Shakespeare’s Globe is a world-renowned performing arts venue, cultural attraction and education centre located on the bank of the River Thames in London. It celebrates Shakespeare’s transformative impact on the world by conducting a radical theatrical experiment. Inspired and informed by the unique historic playing conditions of two beautiful iconic theatres, the Globe's diverse programme of work harnesses the power of performance, cultivates intellectual curiosity and excites learning to make Shakespeare and, more recently, exciting new writing accessible for all.

The Digital Assistant will work across Shakespeare’s Globe’s entire digital ecosystem, supporting the day-to-day administration of the Globe’s digital platforms, including the website, video-on-demand platform (Globe Player), and CRM system (Tessitura). Full training will be provided. 

Led by the Digital Manager, they will provide administrative and technical support, copywriting, and basic analysis across these platforms to help deliver against ambitious revenue and audience targets and maintain quality and consistency across the Globe's digital presence. The Digital Assistant will also maintain a practical understanding of the integration between web platforms, CRM system, and booking pathway, and ensure consistency of information across these platforms.

Responsibilities

Digital products

• Support the Digital Manager in the day-to-day maintenance of the Globe’s website, microsites, apps and third-party integrations; ensuring user experience is prioritised and all information is accurate.
• Support the Digital & Data team with routine maintenance, system updates, and development of Tessitura.
• Monitor and manage the Web inbox, and undertake daily administrative tasks associated with the website and Tessitura.
• Act as a lead website editor and ensure that all content is search engine optimised and meets accessibility standards.
• Support the Digital Manager with the delivery of digital projects, providing ideas, insights and project support.
• Assist with the technical support, operations and maintenance of existing digital platforms, liaising with Shakespeare’s Globe IT support and partners on issues around hosting and technical infrastructure and escalating issues to the Digital Manager when necessary.
• Support the implementation of planned improvements to the integration between digital platforms, CRM system and booking pathway and ensure consistency of information across these platforms.

Analytics and reporting

• Monitor and optimise the Globe's web analytics platforms (including Google Analytics 4 and Microsoft Clarity) and create regular and ad hoc reports to inform improvements across digital products. Support the Campaigns team with web data reports when required.
• Support any user testing of the Globe’s digital products, ensuring that feedback is used to steer future developments.
• Monitor and respond to website user feedback and report on any trends.

Customer journeys

• Guided by the Digital Manager, Customer Journey Manager, and the Tessitura Officer, optimise the online customer journey to increase conversions, drive retention and deliver a consistent experience across all touchpoints. Prioritise customer engagement across digital products.

Team support

• Work holistically and collaboratively with colleagues in the Audiences directorate to develop a joined-up approach to customer engagement.
• Support all website editors through structured and ad hoc training.
• Support the use of Airtable in the Digital and Data team and wider departments.
• Provide effective administrative support for key Digital and Data meetings and projects, including the Tessitura Action Group, Globe Player meetings, and season announcements. This will include reviewing timelines, arranging and minuting meetings and maintaining project documentation.

What we're looking for

• Experience working with website content management systems (i.e. WordPress or similar), or other digital products, or demonstrable interest in digital systems.
• Excellent written English with experience of writing content for specific audiences and writing & presenting reports.
• ​Strong communication skills, with the ability to build relationships with people across multiple teams, and at all levels.
• Ability to manage multiple priorities and deadlines in a fast-paced environment and work independently to deliver solutions.
• Excellent planning skills with experience, either in or out of the workplace, of supporting projects involving multiple people.
• Willingness to engage with data, and to learn new ways to analyse and use it effectively.
• Demonstrable eye for detail.
• ​Commitment to accessibility and sustainability.
• A keen interest in cultural audiences and improving their experience.
• Embodies these essential Globe ways of working:
  • Committed to the principles of equity, diversity and anti-racism and able to implement these within all areas of work.
  • Supportiveness to others.
  • Thoughtfulness, reflecting, and problem solving.
  • Influencing and communicating with others

To apply

• Log in to your Creative Access account or register today to apply for this opportunity
• Upload your CV and cover letter as one document (applications without a tailored cover letter will not be accepted)
• Once submitted, you can no longer amend your application, so proof-read carefully
• Do not contact the company directly
• Please email any queries about this role to Creative Access at this address: recruit@creativeaccess.org.uk

We welcome and encourage applications from candidates who are under-represented in the creative industries. This includes, but is not limited to, individuals who identify as Black, Asian, or from other ethnically diverse backgrounds, or people of any ethnicity who belong to the following under-represented groups: disabled people, people with the characteristic of gender reassignment, individuals from lower socioeconomic backgrounds, carers and asylum seekers.

Creative Access offers programmes of training, networking and support specifically designed for people from these under-represented groups.