Media planning apprentice

Closing date for applications: 2nd January 2026

Salary: £24,328.00

Reports to: Channel 4 streaming media planning manager

Department: Marketing

Location: London or Bristol

Number of roles: 1

Start date: September 2026

Kickstart your career in marketing with this apprenticeship at Channel 4.

If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you.

The Media team sit within Channel 4’s marketing division. It is their responsibility to manage the owned media promotional strategy and allocation of owned inventory across the 4Network. Essentially, it is their job to ensure that all the viewers coming to our streaming platform are served the promotional marketing campaigns most relevant to them, and most likely to make them stick around and watch more – whether that be an exciting new drama coming soon, or a classic from our large archive bank like The Inbetweeners. It is for them to collaborate with data and insights, editorial, marketing, 4Creative and more to make the most efficient campaign planning decisions.

Key responsibilities

• Setting up promotional campaigns for streaming within our campaign systems and ad-server, in accordance with Promotional Priorities determined by Marketing and Media Planning
• Checking trail legal certification and suitability
• React to changes in the schedule and update trails accordingly
• Liaise with 4Creative Production and Marketing
• General team assistant duties

Knowledge, skills and experience

As part of the application process you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job.

We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills. Please note you do not need to use these examples, they are just here for guidance and you should draw from your own personal experiences.

• Verbal and written communication skills
  • Verbal - e.g. experience of dealing with customers or working as part of a team.
  • Communication – e.g. writing emails, completing an application form or essay, or if you have a hobby that involves creative writing.
• Attention to detail – e.g. Cashing up on tills or proofreading coursework.
• Organisation skills and ability to prioritise tasks – e.g. Planning events whether personal or for professional purposes, as well as managing work life balance, for example working whilst doing coursework/exams.
• An understanding of and a passion for Channel 4's remit
• Confirm you have Maths & English GCSE Grade C (4) or above
• Good knowledge of Channel 4’s channel portfolio, services and understanding of it’s remit
• Enthusiastic and willing to learn new skills
• A desire to take responsibility and work on own initiative
• Keen attention to detail
• Basic knowledge of Microsoft Word, Excel

About our apprenticeships

Our apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship. You’ll spend 60% of your working week in your office base and 40% working from home.

The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. You can read more about the qualification being offered for this apprenticeship below.

If you’d like some tips on writing your application before you apply, please watch our YouTube video, How to Write an Outstanding Application.

• Qualification offered with this apprenticeship: Multi Channel Marketer Level 3
• Length of apprenticeship: 18 months

Am I eligible to apply?

• You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.
• You’ll need to have a Grade C (4) or above in Maths & English GCSE
• You can’t have already completed the qualification being offered or similar at the same or higher level
• Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please visit the Channel 4 Jobs website.

Channel 4 behaviours

At Channel 4, we have four core behaviours that underpin everything we do. These are outlined below, and we will be assessing candidates on these behaviours throughout the recruitment process.

• Include We’re Altogether Different so let’s give each other a bear hug, team up and trust each other to collaborate arm-in-arm. Don’t just listen: listen to understand.
• Innovate Don’t just rinse and repeat: don’t just go through the motions. Challenge positive and embrace change. Experiment & take smart risks.
• Grow Question everything and school yourself. Be generous with your knowledge with others and seek feedback from them. Be clear with your objectives.
• Get it done Make your time at Channel 4 count. Be a solution-finder, not a finger-pointer. Prioritise, decide and then act – always commercially.

Alternative application formats

We are committed to making the application process accessible. If you would like to discuss suggestions for alternative formats, or have any questions about the recruitment process in general, please contact us at apprenticeships@channel4.co.uk

Take a look at our access page for more information, which you’ll find by clicking here. You can also watch our YouTube video, Demystifying Interview and Workplace adjustments.

Relocation

If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.

The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.

Please state in your application that you found this role through Creative Access.