Senior marketing executive, Adult Trade

Reporting to: Deputy Marketing Director, Adult Trade

Location: 5th Floor, HYLO, 105 Bunhill Row, London, EC1Y 8LZ

Working pattern: Hybrid - minimum of two days per week in the office; up to three days per week working from home

Department: Marketing

Lead ambitious marketing campaigns for Bonnier Books UK's non-fiction list, working with high-profile authors and talent to reach and engage their audiences.

Bonnier Books UK is looking for a senior marketing executive to join the Adult Trade division, working primarily across non-fiction across our Lifestyle and Commercial Non-Fiction hubs. We are the home to leading non-fiction, from Katherine Ryan to Joe Wicks. In this role, you will plan and execute creative marketing campaigns for our titles, work closely with high profile talent to deliver stand-out campaigns, and have a real passion for understanding niche fandoms and cultural trends.

You’ll have a passion for reaching and understanding different communities, building exciting content plans and working across varying categories from F1 or football, to cookery to psychology, or comedy to politics.

We're looking for a marketer who is able to thrive in a fast-paced environment as a team player, with strong communication and organisation skills. You’ll be a vital part of our team, helping to create and deliver ambitious campaigns for our list.

Key responsibilities

• Plan and execute highly effective, insight-driven marketing campaigns, to drive sales and revenue for all allocated books. Includes running your own paid social, running influencer campaigns and creating exceptional content plans to engage fan communities
• Manage the non-fiction paid social media portfolio, running and optimizing advertising campaigns for our key releases and backlist catalogue across key platforms including Meta, Google and Amazon
• Manage high profile talent/author and agent communications with effective and timely coordination with stakeholders, both internal and external, on marketing strategy and marketing plans
• Proactively manage talent’s social media channels across the promotional book cycle to drive pre-order and sale
• Actively participating in the Marketing team’s acquisition discussions
• Support a culture of collaboration and transparency, as well as deliver best-in-class author care, working closely with the sales and editorial teams

Qualifications and Experience

• Experience of running consumer focused marketing campaigns
• Experience and passion for growing and engaging audiences across social platforms
• Knowledge of digital marketing and experience in running social advertising highly preferable
• Strong content creation skills, including briefing, design, copywriting and video creation/editing and preferably experience of working on talent/lifestyle/product shoots
• Experience managing social channels including content planning, scheduling, monitoring and responding to messages
• Strong communication skills, and a proven ability to work effectively and collaboratively with internal and external stakeholders
• Ability to manage workload and prioritise effectively
• Ability to take a creative and imaginative approach to engaging consumers
• Understanding of consumer behaviour and how to reach and engage different types of audiences
• The ideal candidate will have two years of experience in marketing, in the book trade or complimentary industry

Company Benefits

• Private health insurance
• Holiday purchase scheme
• Contributory pension scheme
• 28 days holiday plus bank holidays
• Lively social committee hosting regular events
• Group Life cover - including 24-hour GP service
• Company-funded gym membership for all trade staff
• Comprehensive staff training and mentorship programmes
• Flexible working and flexible hours from day one of employment
• Additional holiday allowance accrued for long service – and a full bonus week of holiday to celebrate your 10th year at BBUK
• Enhanced family leave - with equal six months’ paid leave for all new parents
• Employee assistance programme available to all employees and their families
• Dedicated volunteering hours each year to support charities promoting literacy and reading for pleasure
• Cycle to work scheme with bike storage and changing facilities on-site at our London HQ
• Wellbeing programme and daily benefits such as fresh fruit and porridge in the office

If you are interested in this role, please apply via our website. We look forward to hearing from you.

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please make sure that you state in your application that you found this role via Creative Access.