Senior marketing manager, Adult Trade

Reporting to: Marketing Director, Adult Trade

Location: 5th Floor, HYLO, 105 Bunhill Row, London, EC1Y 8LZ

Working pattern: Hybrid - minimum of two days per week in the office; up to three days per week working from home

Department: Marketing

Salary: £40,000 - £45,000 per annum, depending on experience

Bonnier Books UK is looking for a Senior Marketing Manager to join our Adult Trade division, working across our commercial fiction and non-fiction/lifestyle hub.

We are the home to brands and exciting names including T.M. Logan, Lynda La Plante, Rosie Goodwin, Joe Wicks and more. We’re looking for a candidate with a real passion for working on blockbuster brand campaigns, debut launches and genre campaigns. You’ll know exactly how to engage and build up different fan communities across different genres and won’t be afraid to get stuck in to build up communities for our authors.

You’ll be a senior voice across the team, working to deliver bestselling campaigns for our key launches and year round bestsellers across both physical and digital formats. We’re looking for a candidate with paid digital media (paid social) experience, experience of building up communities online and with experience of working with high profile stakeholders.

Key responsibilities

• Devise and deliver best-in-class, insight-driven year-round campaigns for our key publications and repeat series brands. Includes briefing, analysing and booking a range of above the line media (OOH, broadcast, experiential), running your own paid social, running influencer campaigns and creating exceptional content plans to engage fan communities
• Manage the fiction paid social media portfolio, running and optimizing advertising campaigns for our key releases and backlist catalogue across key platforms including Meta, Google and Amazon
• Proactively manage high profile talent/author and agent communications with effective and timely coordination with stakeholders, both internal and external, on marketing strategy and marketing plans
• Proactively manage high profile talent’s social media channels across the promotional book cycle to drive pre-order and sale
• Effectively manage year round marketing budget your titles, using insight and analysis to effectively allocate investment
• Contributes to acquisition of new titles through sharing cultural trend, social trend and market insight
• Works with Marketing Director to pitch for new business for the Commercial Non-Fiction/Lifestyle hub and Commercial Fiction Hub
• Deputises for Marketing Director in key meetings including Acquisitions, Covers
• Manages 1+ line report, setting clear goals for their development and supporting and mentoring them to deliver on their objectives
• Contributes to driving positive change, share learnings and upskilling others in the Marketing team. Contributes to identifying opportunities for innovation and growth across the business.

Qualifications and experience

• More than five years’ experience of working in marketing, preferably in Publishing
• Paid social media expert with experience of creating and running campaigns on Meta. Amazon and Google also preferable but not a must
• Above the line media experience preferable – briefing agencies, effectively analysing media plans and booking impactful media
• A proactive project manager who brings teams together, forward plans across the year and delivers to deadlines
• Experience successfully managing marketing budgets
• Experience in creating and delivering impactful content and creative (especially for online)
• Preferably experience of working on talent/lifestyle/product shoots
• Exceptional communication skills, presentation and stakeholder relationship management skills
• A confident senior voice who is immersed in the entertainment market and has a creative approach to spotting opportunities
• Understanding of how to analyse audience data and apply learnings
• A team player
• Confident mentor offering support and sharing expertise with the team
• Management experience preferable

Company benefits

• Private health insurance
• Holiday purchase scheme
• Contributory pension scheme
• 28 days holiday plus bank holidays
• Lively social committee hosting regular events
• Group Life cover - including 24-hour GP service
• Company-funded gym membership for all trade staff
• Comprehensive staff training and mentorship programmes
• Flexible working and flexible hours from day one of employment
• Additional holiday allowance accrued for long service – and a full bonus week of holiday to celebrate your 10th year at BBUK
• Enhanced family leave - with equal six months’ paid leave for all new parents
• Employee assistance programme available to all employees and their families
• Dedicated volunteering hours each year to support charities promoting literacy and reading for pleasure
• Cycle to work scheme with bike storage and changing facilities on-site at our London HQ
• Wellbeing programme and daily benefits such as fresh fruit and porridge in the office

If you are interested in this role, please apply via our website. We look forward to hearing from you.

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please make sure that you state in your application that you found this role via Creative Access.