45 Opportunities

Closing date for applications: 9am on 18th July

Salary: £29,656 - £32,780 per annum

Start date: from July 2022

Contract: Full time, permanent

Are you a creative communicator with an interest in both education and classical music?

The Royal College of Music (RCM) is a world leading music conservatoire with a prestigious history and contemporary outlook.

The RCM is seeking a Marketing Officer to join its busy MarComms Department. This exciting role has three main components: marketing and promoting over 500 events (concerts, masterclasses and talks) a year taking place at the RCM and beyond; delivering impactful e-marketing campaigns and managing our portfolio social media accounts. We are looking for someone to devise and deliver creative campaigns that build engagement and reach across our platforms.

The successful candidate will have excellent writing skills and digital know-how, and be excited at the prospect of working in an environment of unparalleled musical riches and inspiring artistic achievement. You will be joining a friendly and supportive MarComms Team with a hybrid workplace model.

Responsibilities

Event marketing

• Leading on all aspects of Event Marketing, from campaign planning to implementation across a wide range of media
• Overseeing the termly on-sale process in conjunction with the RCM Box Office
• Communicating through a variety of channels with target audience sectors to market events, with a specific responsibility for:
• Direct mail and e-mail campaigns including:
• Arranging targeted direct mail campaigns
• Producing, mailing and monitoring response to the RCM’s monthly e-newsletter ‘Keynote’ and other e-shots
• Overseeing the weekly What’s on This Week communication
• Placing event listings in local and national publications and websites
• Internal marketing to RCM staff and students
• Creation of content including flyers, leaflets and print and digital advertising
• Identifying and building new audiences, with a particular focus on our under 35s scheme
• Liaising with the Development Team in marketing to RCM Friends and other supporters
• Liaising with external venues (where RCM performances are taking place) on marketing matters
• From time to time, liaising with and advising external hirers on marketing matters

Social media

• Responsible for managing the RCM’s social media accounts on Twitter, Facebook and Instagram
• Develop creative and innovative content to demonstrate the breadth of activity at the College and to engage with a wide range of stakeholders including students, staff and external audiences,
• Plan and maintain a social media calendar and our Hootsuite account, and work with internal stakeholders to source content and ideas as part of wider campaigns
• Plan and deliver targeted advertising campaigns
• Monitor and report on social campaign successes
• Respond to enquiries and engage in online conversations

E-marketing

• Responsible for managing our Dotdigital account (integrated with ticketing platform Spektrix), and supporting internal stakeholders who use the platform
• Plan, create, deliver and review the RCM’s e-marketing campaigns for the promotion of events and recruitment
• Support and advise internal stakeholders on the planning of individual e-marketing campaigns in areas of outreach, development and the Junior Department.
• Producing targeted mailing lists from Spektrix for marketing purposes
• Monitoring the marketing impact on sales through Spektrix

Other duties

• Write web and print news items
• Occasionally assist the Director of Communications with filming requests and liaising with external film crews
• Occasionally assist the Director of Communications with press requests
• Arrange official photography of RCM events and assist external photographers
• Assist other members of the MarComms Team, improving the experience of audiences visiting the RCM
• Undertake any other relevant tasks as specified by the Marketing Manager (Events)
• Occasional weekend and of-of-hours work may be required to support our performance programmes

This post is offered on a permanent, full-time, basis and is available from July 2022.

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please make sure that you state in your application that you found this role via Creative Access.